Textbook
Sage College Publishing
Fables, Fashions, and Facts About Advertising
A Study of 28 Enduring Myths
Published: November 2003
You are here
Product type
Courses
Disciplines
- Business & Management (243) Apply Business & Management filter
- Communication & Media Studies (43) Apply Communication & Media Studies filter
- Sociology (14) Apply Sociology filter
- Research Methods & Evaluation (9) Apply Research Methods & Evaluation filter
- Political Science & International Relations (8) Apply Political Science & International Relations filter
Status
Published by
Language
Search Results
243 Results Found for "Marketing"
Textbook
Sage College Publishing
Service Quality
Research Perspectives
Published: November 2003
Student Reference
Sage College Publishing
Published: July 2003
Academic Book
Understanding the Consumer
First Edition
Published: April 2003
Reference Book
Published: November 2002
Textbook
Sage College Publishing
Published: July 2002
Professional Book
Optimal Database Marketing
Strategy, Development, and Data Mining
Published: March 2002
Academic Book
Public Information Campaigns and Opinion Research
A Handbook for the Student and Practitioner
Published: February 2002
Professional Book
Published: September 2001
Textbook
Sage College Publishing
Published: September 2001
Academic Book
Marketing - The Retro Revolution
First Edition
Published: August 2001
Textbook
Sage College Publishing
Business-to-Business Marketing
A Strategic Approach,Third Edition
Published: March 2001
Textbook
Sage College Publishing
Qualitative Marketing Research
First Edition
Published: March 2001
Professional Book
Published: March 2001
Textbook
Sage College Publishing
Product Planning Essentials
First Edition
Published: September 2000
Academic Book
The Innovating Organization
First Edition
Published: September 2000
Reference Book
Published: August 2000
Reference Book
Advertising Organizations and Publications
A Resource Guide
Published: March 2000
Reference Book
Published: December 1999
Professional Book
Published: December 1999
Academic Book
A General Theory of Competition
Resources, Competences, Productivity, Economic Growth
Published: December 1999
Reference Book
Published: November 1999
Academic Book
International Advertising
Realities and Myths
Published: October 1999
Professional Book
Uncover the Hidden Power of Television Programming
... and Get the Most from Your Advertising Budget
Published: August 1999
