academic-icon Created with Sketch. TextbookSage College PublishingThe New MarketingHow to Win in the Digital AgeCheryl Burgess, Mark BurgessPublished: August 2020From $26.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingSensory MarketingAn IntroductionBertil HulténPublished: July 2020From $31.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingDirect, Digital & Data-Driven MarketingFifth EditionLisa SpillerPublished: January 2020From $39.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingEntrepreneurial MarketingA Blueprint for Customer Engagement,First EditionBeth GoldsteinPublished: January 2020From $49.00 Review copy availableInstructor Resources Site
reference-icon Created with Sketch. Reference BookThe SAGE Handbook of PropagandaPaul Baines, Nicholas O'Shaughnessy, Nancy SnowPublished: December 2019From $200.00
academic-icon Created with Sketch. TextbookSage College PublishingStrategic Social MarketingFor Behaviour and Social Change,Second EditionJeff French, Ross GordonPublished: December 2019From $38.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingNetnographyThe Essential Guide to Qualitative Social Media Research,Third EditionRobert V KozinetsPublished: November 2019From $28.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingContemporary Issues in MarketingPrinciples and PracticeAyantunji GbadamosiPublished: September 2019From $37.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingA Very Short, Fairly Interesting, Reasonably Cheap Book About... International MarketingFirst EditionA. J. EarleyPublished: August 2019From $14.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingConsumer Behavior and CultureConsequences for Global Marketing and Advertising,Third EditionMarieke de MooijPublished: July 2019From $43.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingDigital LuxuryTransforming Brands and Consumer ExperiencesWided BatatPublished: September 2019From $28.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingRetail Marketing ManagementThe 5 Es of RetailingDhruv GrewalPublished: January 2019From $28.00 Review copy availableClick for online resources:
academic-icon Created with Sketch. TextbookSage College PublishingInternational MarketingSecond EditionDaniel W. Baack, Barbara Czarnecka, Donald BaackPublished: December 2018From $40.00 Review copy availableClick for online resources
reference-icon Created with Sketch. Reference BookThe SAGE Handbook of Service-Dominant LogicStephen L. Vargo, Robert F. LuschPublished: November 2018From $200.00
academic-icon Created with Sketch. TextbookSage College PublishingMarketing CommunicationsObjectives, Strategy, TacticsJohn R Rossiter, Larry Percy, Lars BergkvistPublished: September 2018From $40.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingUnderstanding Public RelationsTheory, Culture and Society,First EditionLee EdwardsPublished: May 2018From $28.00 Review copy available
reference-icon Created with Sketch. Reference BookThe SAGE Handbook of Consumer CultureOlga Kravets, Pauline Maclaran, Steven Miles, Alladi VenkateshPublished: March 2018From $200.00
academic-icon Created with Sketch. TextbookSage College PublishingMarketing ResearchPlanning, Process, Practice,First EditionRiccardo Benzo, Marwa G. Mohsen, Chahid FouraliPublished: December 2017From $42.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingMarketing ResearchA Concise Introduction,Second EditionBonita KolbPublished: December 2017From $42.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingOrganizational Crisis CommunicationA Multivocal Approach,First EditionFinn Frandsen, Winni JohansenPublished: January 2017From $40.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingBrands and BrandingFirst EditionStephen BrownPublished: August 2016From $26.00 Review copy available
academic-icon Created with Sketch. Academic BookDemocracy in DeclineRebuilding its Future,First EditionPhilip KotlerPublished: August 2016From $38.00
reference-icon Created with Sketch. Reference BookMarketing in ChinaYonggui WangPublished: June 2016From $1,282.00
academic-icon Created with Sketch. TextbookSage College PublishingMarketing TheoryA Student Text,Third EditionMichael J Baker, Michael SarenPublished: June 2016From $44.00 Review copy available