academic-icon Created with Sketch. TextbookSage College PublishingInternational Public RelationsNegotiating Culture, Identity, and PowerPatricia A. Curtin, T. Kenn GaitherPublished: January 2007From $57.00 Review copy available
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reference-icon Created with Sketch. Student ReferenceSage College PublishingA Very Short, Fairly Interesting and Reasonably Cheap Book about Studying MarketingJim BlythePublished: November 2006From $40.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingEntrepreneurship StrategyChanging Patterns in New Venture Creation, Growth, and ReinventionLisa K. Gundry, Jill R. KickulPublished: August 2006From $80.00 Review copy available
reference-icon Created with Sketch. Reference BookThe Handbook of Marketing ResearchUses, Misuses, and Future AdvancesRajiv Grover, Marco VriensPublished: June 2006From $195.00
reference-icon Created with Sketch. Reference BookThe SAGE Handbook of Political AdvertisingLynda Lee Kaid, Christina Holtz-BachaPublished: June 2006From $195.00
academic-icon Created with Sketch. TextbookSage College PublishingQualitative Marketing ResearchA Cultural ApproachJohanna Moisander, Anu ValtonenPublished: May 2006From $41.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingProduct and Services ManagementGeorge Avlonitis, Paulina PapastathopoulouPublished: May 2006From $41.00 Review copy available
reference-icon Created with Sketch. Student ReferenceSage College PublishingMarketingJim BlythePublished: March 2006From $44.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingNonprofit MarketingMarketing Management for Charitable and Nongovernmental OrganizationsWalter Wymer, Patricia Knowles, Roger GomesPublished: March 2006From $80.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingService LeadershipThe Quest for Competitive AdvantageSvafa Gronfeldt, Judith StrotherPublished: November 2005From $66.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingSocial Marketing in the 21st CenturyAlan R. AndreasenPublished: December 2005From $40.00 Review copy available
academic-icon Created with Sketch. Academic BookStrategy as PracticeAn Activity Based Approach,First EditionPaula JarzabkowskiPublished: October 2005From $89.00
academic-icon Created with Sketch. Academic BookWriting MarketingFirst EditionStephen BrownPublished: September 2005From $81.00
reference-icon Created with Sketch. Reference BookHandbook of Public AffairsFirst EditionPhil Harris, Craig S FleisherPublished: July 2005From $200.00
academic-icon Created with Sketch. TextbookSage College PublishingEthnography for MarketersA Guide to Consumer ImmersionHy MariampolskiPublished: June 2005From $166.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingThe Ethical ConsumerFirst EditionRob Harrison, Terry Newholm, Deirdre ShawPublished: May 2005From $47.00 Review copy available
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academic-icon Created with Sketch. TextbookSage College PublishingSales Forecasting ManagementA Demand Management Approach ,Second EditionJohn T. Mentzer, Mark A. MoonPublished: November 2004From $57.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingFundamentals of Marketing ResearchScott M. Smith, Gerald S. AlbaumPublished: October 2004From $240.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingKnowledge-Based MarketingThe 21st Century Competitive Edge,First EditionIan ChastonPublished: May 2004From $41.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingFundamentals of Supply Chain ManagementTwelve Drivers of Competitive AdvantageJohn T. MentzerPublished: May 2004From $57.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingInternet Data CollectionSamuel J. Best, Brian S. KruegerPublished: April 2004From $26.00
academic-icon Created with Sketch. TextbookSage College PublishingEffective AdvertisingUnderstanding When, How, and Why Advertising WorksGerard J. TellisPublished: November 2003From $49.00 Review copy available