academic-icon Created with Sketch. TextbookSage College PublishingThe Market Research ToolboxA Concise Guide for Beginners,Fourth EditionEdward F. McQuarriePublished: April 2015From $49.00 Review copy availableInstructor Resource Site
academic-icon Created with Sketch. TextbookSage College PublishingQualitative Online InterviewsStrategies, Design, and Skills,Second EditionJanet SalmonsPublished: April 2014From $40.00 Review copy availableCompanion Website
academic-icon Created with Sketch. TextbookSage College PublishingFocus GroupsTheory and Practice,Third EditionDavid W. Stewart, Prem N. ShamdasaniPublished: March 2014From $30.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingEssentials of Marketing ResearchPutting Research Into Practice,First EditionKenneth E. Clow, Karen E. JamesPublished: January 2013From $66.00 Review copy availableInstructor Teaching Site
academic-icon Created with Sketch. TextbookSage College PublishingLeading Edge Marketing Research21st-Century Tools and PracticesRobert J. Kaden, Gerald Linda, Melvin PrincePublished: November 2011From $40.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingCases in Online Interview ResearchJanet SalmonsPublished: November 2011From $30.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingUsing Qualitative Research in AdvertisingStrategies, Techniques, and Applications,Second EditionMargaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. TaylorPublished: October 2011From $49.00 Review copy available
reference-icon Created with Sketch. Reference BookHandbook of Marketing ScalesMulti-Item Measures for Marketing and Consumer Behavior Research,Third EditionWilliam O. Bearden, Richard G. Netemeyer, Kelly L. HawsPublished: December 2010From $195.00
reference-icon Created with Sketch. Reference BookThe Handbook of Marketing ResearchUses, Misuses, and Future AdvancesRajiv Grover, Marco VriensPublished: June 2006From $195.00
academic-icon Created with Sketch. TextbookSage College PublishingFundamentals of Marketing ResearchScott M. Smith, Gerald S. AlbaumPublished: October 2004From $240.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingQualitative Market ResearchHy MariampolskiPublished: September 2001From $66.00 Review copy available
academic-icon Created with Sketch. Professional BookQualitative Methods for Marketplace ResearchShay SayrePublished: March 2001From $166.00
academic-icon Created with Sketch. Professional BookDeveloping a Market OrientationRohit DeshpandePublished: April 1999From $142.00 Review copy available
Journal Journal of Marketing Research ISSN: 00222437 Frequency: Bi-monthly Submit manuscript Read Online