academic-icon Created with Sketch. TextbookSage College PublishingApplied Marketing Analytics Using PythonGokhan Yildirim, Raoul V. KüblerPublished: April 2025From $121.00 Review copy availableClick for Online Resources
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academic-icon Created with Sketch. TextbookSage College PublishingMarketing ResearchA Managerial Approach,First EditionAl MarshallPublished: August 2024From $34.00 Review copy availableClick for Online Resources
academic-icon Created with Sketch. TextbookSage College PublishingMarketing Planning & StrategyA Practical IntroductionJohn DawesPublished: February 2022From $29.00 Review copy availableView the Online Resources
academic-icon Created with Sketch. TextbookSage College PublishingMarketingAn Introduction,Fifth EditionRosalind Masterson, Nichola Phillips, David PicktonPublished: May 2021From $40.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingNetnographyThe Essential Guide to Qualitative Social Media Research,Third EditionRobert V KozinetsPublished: November 2019From $28.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingMarketing ResearchPlanning, Process, Practice,First EditionRiccardo Benzo, Marwa G. Mohsen, Chahid FouraliPublished: December 2017From $42.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingMarketing ResearchA Concise Introduction,Second EditionBonita KolbPublished: December 2017From $42.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingThe Market Research ToolboxA Concise Guide for Beginners,Fourth EditionEdward F. McQuarriePublished: April 2015From $49.00 Review copy availableInstructor Resource Site
academic-icon Created with Sketch. TextbookSage College PublishingQualitative Online InterviewsStrategies, Design, and Skills,Second EditionJanet SalmonsPublished: April 2014From $40.00 Review copy availableCompanion Website
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academic-icon Created with Sketch. TextbookSage College PublishingEssentials of Marketing ResearchPutting Research Into Practice,First EditionKenneth E. Clow, Karen E. JamesPublished: January 2013From $66.00 Review copy availableInstructor Teaching Site
academic-icon Created with Sketch. TextbookSage College PublishingQualitative Consumer and Marketing ResearchRussell Belk, Eileen Fischer, Robert V KozinetsPublished: December 2012From $35.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingLeading Edge Marketing Research21st-Century Tools and PracticesRobert J. Kaden, Gerald Linda, Melvin PrincePublished: November 2011From $40.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingCases in Online Interview ResearchJanet SalmonsPublished: November 2011From $30.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingUsing Qualitative Research in AdvertisingStrategies, Techniques, and Applications,Second EditionMargaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. TaylorPublished: October 2011From $49.00 Review copy available
reference-icon Created with Sketch. Reference BookHandbook of Marketing ScalesMulti-Item Measures for Marketing and Consumer Behavior Research,Third EditionWilliam O. Bearden, Richard G. Netemeyer, Kelly L. HawsPublished: December 2010From $195.00
academic-icon Created with Sketch. TextbookSage College PublishingHandbook of Data AnalysisFirst EditionMelissa A Hardy, Alan BrymanPublished: July 2009From $51.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingStatistics for Marketing and Consumer ResearchMario MazzocchiPublished: June 2008From $48.00 Review copy available
reference-icon Created with Sketch. Reference BookThe Handbook of Marketing ResearchUses, Misuses, and Future AdvancesRajiv Grover, Marco VriensPublished: June 2006From $195.00
academic-icon Created with Sketch. TextbookSage College PublishingQualitative Marketing ResearchA Cultural ApproachJohanna Moisander, Anu ValtonenPublished: May 2006From $41.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingFundamentals of Marketing ResearchScott M. Smith, Gerald S. AlbaumPublished: October 2004From $240.00 Review copy available
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