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academic-icon Created with Sketch. TextbookSage College PublishingThe Market Research ToolboxA Concise Guide for Beginners,Fourth EditionEdward F. McQuarriePublished: April 2015From $49.00 Review copy availableInstructor Resource Site
academic-icon Created with Sketch. TextbookSage College PublishingQualitative Consumer and Marketing ResearchRussell Belk, Eileen Fischer, Robert V KozinetsPublished: December 2012From $35.00 Review copy available
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academic-icon Created with Sketch. TextbookSage College PublishingHandbook of Data AnalysisFirst EditionMelissa A Hardy, Alan BrymanPublished: July 2009From $51.00 Review copy available
reference-icon Created with Sketch. Reference BookThe Handbook of Marketing ResearchUses, Misuses, and Future AdvancesRajiv Grover, Marco VriensPublished: June 2006From $195.00
academic-icon Created with Sketch. TextbookSage College PublishingQualitative Marketing ResearchA Cultural ApproachJohanna Moisander, Anu ValtonenPublished: May 2006From $41.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingFundamentals of Marketing ResearchScott M. Smith, Gerald S. AlbaumPublished: October 2004From $240.00 Review copy available
academic-icon Created with Sketch. Professional BookQualitative Methods for Marketplace ResearchShay SayrePublished: March 2001From $166.00