reference-icon Created with Sketch. Reference BookHandbook of Marketing ScalesMulti-Item Measures for Marketing and Consumer Behavior Research,Third EditionWilliam O. Bearden, Richard G. Netemeyer, Kelly L. HawsPublished: December 2010From $195.00
reference-icon Created with Sketch. Reference BookThe Handbook of Marketing ResearchUses, Misuses, and Future AdvancesRajiv Grover, Marco VriensPublished: June 2006From $195.00