academic-icon Created with Sketch. TextbookSage College PublishingAdvertising in the Digital AgeTheories and PracticesSevil Yesiloglu, Joyce CostelloPublished: May 2024From $26.00 Review copy availableCompanion Website
academic-icon Created with Sketch. TextbookSage College PublishingGlobal Marketing and AdvertisingUnderstanding Cultural Paradoxes,Sixth EditionMarieke de MooijPublished: November 2021From $44.00 Review copy availableClick for Online Resources
academic-icon Created with Sketch. TextbookSage College PublishingAdvertising and PromotionFifth EditionChris Hackley, Rungpaka Amy HackleyPublished: May 2021From $40.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingAdvertising and PromotionThird EditionChris Hackley, Rungpaka Amy HackleyPublished: December 2014From $215.00 Hackley Companion Website
academic-icon Created with Sketch. TextbookSage College PublishingControversies in Contemporary AdvertisingSecond EditionKim Bartel SheehanPublished: August 2013From $49.00 Review copy available
reference-icon Created with Sketch. Reference BookSocial MarketingR. Craig LefebvrePublished: February 2013From $1,744.00
academic-icon Created with Sketch. TextbookSage College PublishingAd CritiqueHow to Deconstruct Ads in Order to Build Better AdvertisingNancy R. TagPublished: December 2011From $40.00 Review copy available
reference-icon Created with Sketch. Reference BookAdvertisingChris HackleyPublished: November 2009From $880.00
reference-icon Created with Sketch. Reference BookThe SAGE Handbook of AdvertisingGerard J Tellis, Tim AmblerPublished: November 2007From $200.00
academic-icon Created with Sketch. Academic BookAdvertising in Modern and Postmodern TimesPamela OdihPublished: June 2007From $223.00
reference-icon Created with Sketch. Reference BookThe SAGE Handbook of Political AdvertisingLynda Lee Kaid, Christina Holtz-BachaPublished: June 2006From $195.00
academic-icon Created with Sketch. TextbookSage College PublishingEffective AdvertisingUnderstanding When, How, and Why Advertising WorksGerard J. TellisPublished: November 2003From $49.00 Review copy available
academic-icon Created with Sketch. Professional BookThe Ultimate Secrets of AdvertisingJohn Philip JonesPublished: September 2001From $142.00 Review copy available
reference-icon Created with Sketch. Reference BookAdvertising Organizations and PublicationsA Resource GuideJohn Philip JonesPublished: March 2000From $60.00
academic-icon Created with Sketch. Academic BookInternational AdvertisingRealities and MythsJohn Philip JonesPublished: October 1999From $142.00
academic-icon Created with Sketch. Professional BookUncover the Hidden Power of Television Programming... and Get the Most from Your Advertising BudgetKevin J. Clancy, David W. LloydPublished: August 1999From $105.00
academic-icon Created with Sketch. Academic BookAdvertising to ChildrenConcepts and ControversiesM. Carole Macklin, Les CarlsonPublished: July 1999From $105.00
academic-icon Created with Sketch. Professional BookHow to Use Advertising to Build Strong BrandsJohn Philip JonesPublished: July 1999From $142.00 Review copy available
academic-icon Created with Sketch. Professional BookThe Advertising BusinessOperations, Creativity, Media Planning, Integrated Communications,First EditionJohn Philip JonesPublished: February 1999From $197.00 Review copy available
academic-icon Created with Sketch. Professional BookHow Advertising WorksThe Role of ResearchJohn Philip JonesPublished: June 1998From $166.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingAdvertising and Popular CultureJib FowlesPublished: January 1996From $142.00 Review copy available
academic-icon Created with Sketch. Academic BookMarketing in a Multicultural WorldEthnicity, Nationalism, and Cultural IdentityJaneen Arnold Costa, Gary J. BamossyPublished: April 1995From $142.00
Journal Journal of Advertising Education ISSN: 10980482 Frequency: Bi-annually Submit manuscript Read Online