academic-icon Created with Sketch. TextbookSage College PublishingExploring Rating Scale Functioning for Survey ResearchStefanie A. WindPublished: December 2022From $21.00 Review copy availableStudent Study Site
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academic-icon Created with Sketch. TextbookSage College PublishingNetnographyThe Essential Guide to Qualitative Social Media Research,Third EditionRobert V KozinetsPublished: November 2019From $28.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingBasic and Advanced Focus GroupsDavid L. MorganPublished: August 2018From $30.00 Review copy available
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academic-icon Created with Sketch. TextbookSage College PublishingThe Market Research ToolboxA Concise Guide for Beginners,Fourth EditionEdward F. McQuarriePublished: April 2015From $49.00 Review copy availableInstructor Resource Site
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academic-icon Created with Sketch. TextbookSage College PublishingLeading Edge Marketing Research21st-Century Tools and PracticesRobert J. Kaden, Gerald Linda, Melvin PrincePublished: November 2011From $40.00 Review copy available
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reference-icon Created with Sketch. Reference BookHandbook of Marketing ScalesMulti-Item Measures for Marketing and Consumer Behavior Research,Third EditionWilliam O. Bearden, Richard G. Netemeyer, Kelly L. HawsPublished: December 2010From $195.00
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