academic-icon Created with Sketch. TextbookSage College PublishingA Very Short, Fairly Interesting and Reasonably Cheap Book about Brand ManagementMichael Beverland, Pinar CankurtaranPublished: March 2025From $21.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingBrand ManagementCo-creating Meaningful Brands,Third EditionMichael Beverland, Pinar CankurtaranPublished: May 2024From $33.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingMarketing for Tourism, Hospitality & EventsA Global & Digital Approach,Second EditionSimon Hudson, Louise HudsonPublished: March 2024From $39.00 Review copy availableClick for online resources
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academic-icon Created with Sketch. TextbookSage College PublishingFashion & Luxury MarketingMichael R. Solomon, Mona MradPublished: July 2022From $39.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingExperiential MarketingIntegrated Theory & Strategic ApplicationRose Leahy, Pio Fenton, Holly BarryPublished: September 2022From $31.00 Review copy availableFind the Online Resources
academic-icon Created with Sketch. TextbookSage College PublishingConsumer BehaviourApplications in Marketing,Fourth EditionRobert East, Jaywant Singh, Malcolm Wright, Marc VanhuelePublished: May 2022From $39.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingThe Psychology of ThinkingReasoning, Decision-Making and Problem-Solving,Second EditionJohn Paul MindaPublished: December 2020From $30.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingThe New MarketingHow to Win in the Digital AgeCheryl Burgess, Mark BurgessPublished: August 2020From $26.00 Review copy availableClick for online resources
academic-icon Created with Sketch. TextbookSage College PublishingSensory MarketingAn IntroductionBertil HulténPublished: July 2020From $31.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingConsumer Behavior and CultureConsequences for Global Marketing and Advertising,Third EditionMarieke de MooijPublished: July 2019From $43.00 Review copy availableClick for online resources
reference-icon Created with Sketch. Reference BookThe SAGE Handbook of Consumer CultureOlga Kravets, Pauline Maclaran, Steven Miles, Alladi VenkateshPublished: March 2018From $200.00
academic-icon Created with Sketch. TextbookSage College PublishingBrands and BrandingFirst EditionStephen BrownPublished: August 2016From $26.00 Review copy available
reference-icon Created with Sketch. Reference BookHandbook of Marketing ScalesMulti-Item Measures for Marketing and Consumer Behavior Research,Third EditionWilliam O. Bearden, Richard G. Netemeyer, Kelly L. HawsPublished: December 2010From $195.00
academic-icon Created with Sketch. Academic BookProblems in MarketingApplying Key Concepts and Techniques,Second EditionLuiz Moutinho, Charles S ChienPublished: January 2008From $80.00
academic-icon Created with Sketch. Academic BookFair TradeMarket-Driven Ethical Consumption,First EditionAlex Nicholls, Charlotte OpalPublished: July 2005From $89.00
academic-icon Created with Sketch. TextbookSage College PublishingEthnography for MarketersA Guide to Consumer ImmersionHy MariampolskiPublished: June 2005From $166.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingThe Ethical ConsumerFirst EditionRob Harrison, Terry Newholm, Deirdre ShawPublished: May 2005From $47.00 Review copy available