Textbook
Sage College Publishing
Leading Edge Marketing Research
21st-Century Tools and Practices
Published: November 2011
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5 Results Found for "Advertising Research"
Textbook
Sage College Publishing
Using Qualitative Research in Advertising
Strategies, Techniques, and Applications,Second Edition
Published: October 2011
Reference Book
Handbook of Marketing Scales
Multi-Item Measures for Marketing and Consumer Behavior Research,Third Edition
Published: December 2010
Textbook
Sage College Publishing
Effective Advertising
Understanding When, How, and Why Advertising Works
Published: November 2003
Textbook
Sage College Publishing
Fables, Fashions, and Facts About Advertising
A Study of 28 Enduring Myths
Published: November 2003
