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Introduction to Business - Instructor Reviews
See What Your Colleagues Are Saying
A cutting edge approach to business instruction through the lens of entrepreneurship. I like the information discussed on nature of work and new trends such as "gig" economies.
—Amy Conley, CPA, Genesee Community College
A textbook with features that help your students learn and understand business better and helps them to retain the information longer. I love the simplicity and forwardness of it.
—Lawrence W. Hahn, Palomar College
Contemporary, easy to read, packed with terminology. The mind-shift and ethical questions were a nice touch.
—Dr. Patricia P. Carver, Bellarmine University
You can tell the author may have actually worked...in the business world. I actually wanted to read the chapters instead of being made tired by the prospect.
—Carlynne Allbee, San Diego Mesa College (SDCCD)
This text covers all of the essential areas of business with a refreshing focus on corporate social responsibility.
—Dr. John J. Sherlock, Western Carolina University
It is difficult to find a book that combines real-world entrepreneurialism and business. This textbook provides a combination of real-world scenarios with business theory.
—Darrell D. Smith, North Central Texas College
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