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Leigh Stephens Aldrich - California State University, Sacramento, USA

Series:
Journalism and Communication for a New Century Ser

March 1999 | 192 pages | SAGE Publications, Inc

"The text is suitable for all journalism courses and should be required with the AP Stylebook .It would be excellent for broadcast, print, public relations, and advertising courses alike. Mini case studies clarify all these mass communication areas. Faced with the challenges of fairness and balance, the text will be an asset to students entering the filed today."

--Journalism and Mass communication Educator

Today's reporters need to understand differences and be able to report on diverse individuals and communities accurately and sensitively. This inexpensive and slim pocketbook is the perfect supplement to help your students achieve these crucial contemporary skills.

Available Formats

ISBN: 9780761985136	Paperback	Suggested Retail Price: $105.00	Bookstore Price: $84.00
ISBN: 9781452265025	Electronic Version	Suggested Retail Price: $72.00	Bookstore Price: $57.60

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Examining Diversity

Preparing for a Diversity Story

Gathering News With a Cultural Spin

Interviewing with Awareness

Writing and Editing the Diversity Story

Catching the Image Through Photography and Graphics

Shaping Broadcast Decisions

Practicing Diversity in Public Relations and Advertising

Going to the Source

Reporters' Resources, Ethics Codes and Laws

Sample Materials & Chapters

Chapter 9

Chapter 1

Preface

For instructors

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