academic-icon Created with Sketch. TextbookSage College PublishingAdvertising CreativeStrategy, Copy, and Design,Sixth EditionTom Altstiel, Jean Grow, Dan Augustine, Joanna L. JenkinsPublished: May 2022From $57.00 Review copy availableInstructor Resource Site
academic-icon Created with Sketch. TextbookSage College PublishingDynamics of Media WritingAdapt and Connect,Third EditionVincent F. FilakPublished: August 2021From $49.00 Review copy availableInstructor Resources
academic-icon Created with Sketch. TextbookSage College PublishingAdvertising in the Digital AgeTheories and PracticesSevil Yesiloglu, Joyce CostelloPublished: May 2024From $26.00 Review copy availableCompanion Website
academic-icon Created with Sketch. TextbookSage College PublishingInfluencers and CreatorsBusiness, Culture and PracticeRobert V Kozinets, Ulrike Gretzel, Rossella GambettiPublished: May 2023From $28.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingControversies in Contemporary AdvertisingSecond EditionKim Bartel SheehanPublished: August 2013From $49.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingPublic Communication CampaignsFourth EditionRonald E. Rice, Charles K. AtkinPublished: March 2012From $66.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingAd CritiqueHow to Deconstruct Ads in Order to Build Better AdvertisingNancy R. TagPublished: December 2011From $40.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingUsing Qualitative Research in AdvertisingStrategies, Techniques, and Applications,Second EditionMargaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. TaylorPublished: October 2011From $49.00 Review copy available
reference-icon Created with Sketch. Reference BookThe SAGE Handbook of AdvertisingGerard J Tellis, Tim AmblerPublished: November 2007From $200.00
academic-icon Created with Sketch. Academic BookAdvertising in Modern and Postmodern TimesPamela OdihPublished: June 2007From $223.00
academic-icon Created with Sketch. TextbookSage College PublishingEthics in Public RelationsResponsible AdvocacyKathy Fitzpatrick, Carolyn BronsteinPublished: May 2006From $49.00 Review copy available
academic-icon Created with Sketch. Academic BookAdvertisingA Cultural Economy,First EditionLiz McFallPublished: March 2004From $73.00
reference-icon Created with Sketch. Student ReferenceSage College PublishingDictionary of Marketing CommunicationsNorman A. P. GovoniPublished: July 2003From $75.00 Review copy available
academic-icon Created with Sketch. Academic BookAdvertising CulturesGender, Commerce, Creativity,First EditionSean NixonPublished: April 2003From $72.00
academic-icon Created with Sketch. Professional BookThe Ultimate Secrets of AdvertisingJohn Philip JonesPublished: September 2001From $142.00 Review copy available
reference-icon Created with Sketch. Reference BookAdvertising Organizations and PublicationsA Resource GuideJohn Philip JonesPublished: March 2000From $60.00
academic-icon Created with Sketch. Academic BookInternational AdvertisingRealities and MythsJohn Philip JonesPublished: October 1999From $142.00
academic-icon Created with Sketch. Professional BookHow to Use Advertising to Build Strong BrandsJohn Philip JonesPublished: July 1999From $142.00 Review copy available
academic-icon Created with Sketch. Professional BookThe Advertising BusinessOperations, Creativity, Media Planning, Integrated Communications,First EditionJohn Philip JonesPublished: February 1999From $197.00 Review copy available
academic-icon Created with Sketch. Professional BookHow Advertising WorksThe Role of ResearchJohn Philip JonesPublished: June 1998From $166.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingAdvertising and Popular CultureJib FowlesPublished: January 1996From $142.00 Review copy available
Journal Journal of Advertising Education ISSN: 10980482 Frequency: Bi-annually Submit manuscript Read Online