Create a flyer for "Contemporary Brand Management"

The book provides a very easy to understand, to the point introduction to modern brand management. The theory is illustrated with numerous examples. It is a wonderful introduction to the subject, also for people who have little previous experience.

The book gives a comprehensive overview on basic principles of branding and is well suited for getting a quick understanding of the topic. The examples illustrate very well the theoretical concepts.

good book with well designed supplementing materials (website for instructors)

One of the Key books supporting a core module

I currently use this for a senior level undergraduate course in branding. This book is very well organized, discussing the fundamentals of branding and brand management, in national and international context.

Great book, follows syllabus well and easy to read

This is a very interesting book especially for those whose main focus is on strategy.
The value of the book is enhanced by its Comapanion Website

Clear and concise text

Brand Management is a very diverse area, there are different approaches, perspectives, models. Besides, it also touches lot of disciplines like Marketing and Graphic Design.
As a lecturer on Brand Management, I found it hard to navigate among the corpus, and selecting the most readable sources, authors, and models for undergraduate students. Also, i wanted something that combined academic theory with real world perspective. I think this book has got it, and i'll recommend it to my students.

Perfect fit for my undergraduate brand development and management course.

This is the most concise and focused text about contemporary elements of branding and brand management.

This book is essential for marketing students who prefer to detail in branding.The book is not only present the branding theory, but also show the practical implication step-by-step. For technical terms, this book provide a very clear definition more than other book I've ever read. So, I recommend all marketing students to buy this book for extending your knowledge in branding.

Great book with lots of supporting examples. Topics covered matched our syllabus.

a) A very practical and useful textbook
b) Very plausible text and cases
c) Would like to see some opportunity for us lecturers to interact with the author
d) Recommend that book not only to my students

Very good book for introducing students to key elements in branding.

This is a concise book about branding. Is action directed and the themes are debated briefly but with relevant information.