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This book provides PR students with the fundamentals they will need to be successful in pursuing their degree and in developing their careers.

Chad Perry

This is a strong introductory book that will cover the basics of all aspects of not only Public Relations but the classes we have that follow our introductory one. It prepares them for what's down the road in their studies.

Colleen Palmer

Easy to read, current, and engaging for students.

Allyn Leuders

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