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"Great introduction for Level 4."

Paula Hearsum

"The best book in the field right now."

"Good primer for students, you can’t go wrong with this."

"Yes, it links theory with examples and research. The only thing close is Abercrombie and that book is hugely dated. I see it as a successor to Abercrombie."

Robbie Smyth

"Sullivan has written a lucid and challenging introduction to the study of media audiences from both scholarly and industry perspectives. The complex conceptual material will stimulate and engage the most curious students while providing practical directions for emerging scholars and professionals."

Robert Huesca

Comprehensive on the subject.

Dr Audrey Laing

This book is a very informative book. It provides detailed descriptions and concepts for studying media audiences.

Dr Supathida Kulpavaropas

Focusing on audience is a unique perspective for an introductory course. Students are thinking about media in new ways. Also, excellent inclusion of digital media--not as a sidebar but as integrated into the text.

Dr Linda Levitt

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