Media Policy

Convergence, Concentration & Commerce

The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is adapting to these changes. The contributors of Media Policy consider: + The consequences for broadcasting systems of satellite and cable delivery + The fate of public broadcasting under deregulation + The changes currently affecting print media and newspaper + The implications of media changes for political and social cultural life + The significance of the Internet, the first true fruit of the telematic revolution in communication The main themes of media policy analysis today are convergence, concentration and commercialization, and abundance through digitalization. Although media policy has changed drastically in its concerns and forms, the contributors here argue that the need for an effective public communication policy in our "information society" is as pressing now as it ever was. Following up the success of the Euromedia Research Group's New Media Politics (1986), and the Dynamics of Media Politics (1992), this third volume in the series offers a timely review and analysis of developments in media and structure. Media Policy will be of interest to students and scholars in media and communication studies.