Business Research Methods and Statistics Using SPSS
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for instructors, and additional questions and exercises, all of which aim to help students to:
- Understand the importance and application of statistics and quantitative methods in the field of business
- Design effective research studies Interpret statistical results
- Use statistical information meaningfully
- Use SPSS confidently
Ideal for those with a minimum of mathematical and statistical knowledge, this book will be an invaluable resource for students on quantitative methods courses in Business and Management, Organization Studies, Marketing Research and Economics.
This is down to earth text that has been very suitable for students without or with very little statistics background. The online databases and the exercises have been very much aprpreciated by the students. Producing lectures based on the text has been fantastic and easy. Highly recommended text for students
Very well written. Contains and explains simply and comprehensively all the statistical issues that need to be disscussed during the module.
Clear and concise
Practical examples are very useful
A comprehensive text which provides ample assistance to students approaching the use of SPSS
This text offers clear explanations of the different quantitative research methods using SPSS. Clearly written with good examples and advice on how to structure data for analysis.