Brian A. Vander Schee Indiana University, USA
Brian A. Vander Schee is a Clinical Associate Professor of Marketing at Indiana University, Kelley School of Business - Bloomington. He earned a Hon.B.Sc. from the University of Toronto, M.S. from Purdue University, Ph.D. from the University of Connecticut, and D.B.A. from the University of Wisconsin – Whitewater. Dr. Vander Schee examines motivations and consequences of social media consumer brand engagement. His studies investigate elements of consumer online information seeking and sharing behavior. He also develops and assesses innovations in marketing education.
His research has appeared in Journal of Research in Interactive Marketing, Journal of Marketing Education, Journal of Marketing for Higher Education, Marketing Education Review, Journal of Education for Business, and Services Marketing Quarterly. He is the former editor of Marketing Education Review, former special issues editor of Journal for Advancement of Marketing Education, and currently serves as a reviewer for Journal of Brand Management, Active Learning in Higher Education, and Journal of Marketing Education.
He has received eight national teaching awards including the American Marketing Association Award for Innovative Excellence in Marketing Education. Recent courses taught include digital marketing, social media marketing, marketing research, and marketing analytics. He served as the President for the American Marketing Association Collegiate Chapters Council and is the former President and current Executive Director of the Marketing Management Association. He also serves as the co-chair of the Marketing Management Association doctoral student consortium.
