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Visual Methods in Social Research
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Visual Methods in Social Research

Second Edition


June 2015 | 208 pages | SAGE Publications Ltd
The Second Edition of this popular text confirms the book’s status as an important forerunner in the field of visual methods.

Combining the theoretical, practical and technical the authors discuss changing technologies, the role of the internet and the impact of social media. Presenting an interdisciplinary guide to visual methods they explore both the creation and interpretation of visual images and their use within different methodological approaches.

This clear, articulate book is full of practical tips on publishing and presenting the results of visual research and how to use film and photographic archives.

This book will be an indispensable guide for anyone using or creating visual images in their research.

 
READING PICTURES
The trouble with pictures

 
An introductory example

 
Unnatural vision

 
Reading narratives

 
Formal readings

 
Planning a research project with visual methods

 
 
ENCOUNTERING THE VISUAL
On Television

 
Visual forms produced I: representations of society

 
Interpreting Forest of Bliss

 
Still and moving images

 
Visual forms produced II: representations of knowledge

 
Visualisation

 
Networks

 
Diagrams of Nuer lineages

 
Visual forms encountered

 
Encountering 'indigenous' media

 
The image as evidence

 
'Us' and 'them'?

 
 
MATERIAL VISION
Object and representation

 
The materiality of visual forms

 
Displaying family photographs

 
Exchanged goods

 
Market exchange

 
Size matters

 
Transformations: digitisation and computer-based media

 
Digital manipulation

 
Digital pornography: constraining the virtual

 
Digital pornography: exchange and circulation

 
 
RESEARCH STRATEGIES
Silk thread to plastic bags

 
Researching image use and production in social contexts

 
Watching television

 
Soap opera in India and Egypt

 
Television as social presence

 
Doing things with photographs and films

 
Photo-elicitation with archival images

 
Photo-elicitation with contemporary images

 
Learning from photo-elicitation

 
Film-elicitation

 
Working with archival material

 
Photographic archives and picture libraries

 
Film archives

 
 
MAKING IMAGES
Observing

 
Creating images for research

 
Documentation

 
A ladder climbed then discarded

 
Documentary exploration

 
Documentary control

 
Collaborative projects

 
Indigenous media collaborations

 
Collaborative after effects

 
Ethics and visual research

 
Ethical review

 
Permissions

 
Returning images

 
 
PRESENTING RESEARCH RESULTS
Audiences

 
Presenting photographs

 
The photographic essay

 
Presenting ethnographic and other films

 
Study guides and other contextualisation

 
Databases and digital images

 
Can computer see?

 
Multimedia projects

 
Interacting with Yanomamo

 
Copyright

 
 
PERSPECTIVES ON VISUAL RESEARCH
The state of visual research

 
The place of visual research

 
The nature of visual research

 

This is a great book, full of theory and practice that will help research students design and justify methods of graphically representing data and findings. It is mercifully short in detail, but it is loaded with strong examples.

Mr Kenneth Anthony Wilkinson
Dept of Marketing, Ops & Digital Busin, Manchester Metropolitan University
August 28, 2015

This is a useful text for students wishing to use visual methods in their research. The book is written in an accessible style combining theory with practical advice.

Dr Jane Jackson
Faculty of Education & Lang Studies, The Open University
January 4, 2016

An innovative textbook detailing visual methods in social research,

Mr Michael Parsons
Faculty of Business and Society, University of South Wales
April 16, 2015

A very interesting book, more books on visual methods like this are needed in tourism, hospitality and events field.

Dr Claudia Sima
School of Sport,Tourism and Outdoors, University of Central Lancashire
October 27, 2015
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