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The PR Campaigns Worktext
- Maria Elles Scott - Emerson College, Boston MA, USA
August 2020 | 232 pages | SAGE Publications, Inc
Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn?
By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in campaign building; Scott then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client’s needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student’s trusted resource as they take their first steps into the world of PR.
By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in campaign building; Scott then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client’s needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student’s trusted resource as they take their first steps into the world of PR.
PR Campaigns Checklist
Preface
Acknowledgments
About the Author
Chapter 1: Getting Started
Chapter 2: Client Meeting Questions & Notes
Chapter 3: Defining the Project
Chapter 4: Defining the Target Audience
Chapter 5: Creating a Research Plan
Chapter 6: Research for the Client
Chapter 7: Primary Research for the Client
Chapter 8: Outlining Your Situation Analysis
Chapter 9: Writing the PR Campaign Plan
Chapter 10: Creating Tactics from Research and Analysis
Chapter 11: Evaluation and Measurements
Chapter 12: Recommendations
Chapter 13: Presenting to the Client
Appendix
Glossary of Terms
Index
straight forward
work pages are fantastic (Helpful to students!)
The campaign example at the end.
Commmunication, Texas A&M University
August 21, 2024
Sage College Publishing
