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The Global Environment of Business
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The Global Environment of Business
New Paradigms for International Management

First Edition
  • David W. Conklin - The Richard Ivey School of Business, The University of Western Ontario, Canada
May 2010 | 320 pages | SAGE Publications, Inc
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This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm's profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability.
 
Introduction
 
Part I. Social Forces
 
Chapter 1. Differentiating Strategies in Accordance With Cultural Differences
In Practice 1.1. Changes In Cultural Preferences For Diamonds

 
 
Chapter 2. Coping With New Concerns About Corruption and Fraud
Practice 2.1. Evaluating and Improving the Corporate Ethical Culture

 
 
Chapter 3. Adopting an Ethics Code and Corporate Social Responsibility: Why, What, and How?
In Practice 3.1. Environmental Degradation: The Result of Corruption and Fraud and Deficiencies in Ethics and CSR

 
 
Part II. Technological Forces
 
Chapter 4. Social Capital: Implications for Entrepreneurship and Innovation
 
Practice 4.1. Differences in Social Capital as Determinants of Investment Locations
 
Chapter 5. Strengthening the Firm?s Knowledge Capabilities
In Practice 5.1. How Can a Government Strengthen the Knowledge Capabilities of Firms in Its Jurisdiction?

 
 
Chapter 6. Investing in New Technologies
In Practice 6.1. Investing in Telecom and E-Business in a Less Developed Economy

 
 
Part III. Economic Forces
 
Chapter 7. Industry Structure as a Determinant of Profitability
Practice 7.1. Challenges and Rewards of Outsourcing the HR Department

 
 
Chapter 8. Comparing Nations as Investment Locations
In Practice 8.1. Changes in the Industry Structure and National Competitive Advantage in the Watch Industry

 
 
Chapter 9. Adjusting to Economic Volatility
In Practice 9.1. Economic Risks of the Inflation/Devaluation Cycle

 
 
Part IV. Political Forces and the Role of Government
 
Chapter 10. Analyzing and Evaluating Political Risks
In Practice 10.1. Assessing and Comparing Political Risks

 
 
Chapter 11. Seizing Opportunities in Privatization and Regulatory Changes
Practice 11.1 Assessing Risks and Opportunities in Privatization and Regulatory Changes

 
 
Chapter 12. Ongoing Impacts of Trade and Investment Agreements
In Practice 12.1. Subsidies and Unfair Competition: The Example of Aircraft

 
In Practice 12.2. Coping With ?Unfair Competition? From China

 
 
Chapter 13. Summary and Conclusions
 
Author Index
 
Subject Index
 
About the Author

A good introduction to the world of international business, with plenty of supporting information and case examples.

Mr Huw Thomas
Management & IT, University of Wales, Trinity St David
August 17, 2011
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Text is well designed, but too sophisticated for the Asian students who are not native English speakers here in Taiwan. Especially liked the cultural ties to management and market decision making.

Hopefully future editions will be designed with the growing number of non native speakers in mind who can benefit from a special edition.

Professor Steve Varela
Business Administration , Tunghai University
June 14, 2011
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Provides additional viewpoints to flesh out particular topics.

Michael Wynn-Williams
The Business School, Greenwich University
March 1, 2011
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The content was too narrowly focused for the course.

Dr Gunnar Oskarsson
Business Administration , University of Iceland
November 15, 2010
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Key features

Key Features

  • Environmental forces and their interrelationships are clearly organized and analyzed under four broad themes: social, technological, economic, and political forces.
  • Each issue is clearly correlated to real management decision-making in chapter introductions, which discuss the strategies and management practices required to respond effectively to various environmental forces.
  • Students learn to assess the changes in environmental forces over time and to ascertain the relative attractiveness of various nations as alternative sites for conducting business.
  • Chapter-opening lists of critical skills and capabilities provide a focus and guide for the material in the chapter, relating theories to practical applications.
  • Chapter-ending case excerpts with discussion questions provide illustrative real-world situations related to issues presented in that chapter and challenge students to come up with their own recommended solutions.

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