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Student Workbook for Public Relations Writing
Principles in Practice
Second Edition
- Donald Treadwell
- Jill B. Treadwell - Westfield State University
May 2005 | 168 pages | SAGE Publications, Inc
Treadwell & Treadwell's Student Workbook gives students the opportunity to put their learning into practice. The workbook introduces four fictional clients, two of them new, for which students may "work" as they complete assignments. These clients include both commercial and non-profit organizations. A new "Research" section bridges the gap between clients and the real world of the student's college city or region so that clients can be "localized" to the student's area. This will also be useful for faculty who choose to assign actual or other fictional clients.
Key Features:
Key Features:
- More than 60 exercises link macro-level concepts and micro-level writing decisions to put principles into practice
- Allows students to craft their writing in a variety of situations to address real-world problems and persuade readers
- An initial research project helps students create a profile of their local college area so that they can write for "real" media and make decisions based on their own experience as well as on the client background provided
- New "Plan of Attack" forms for writing exercises guide students through the planning needed for writing projects and help faculty assess student thinking and understanding as well as message execution
Introduction and Employer Profiles
Exercises
Getting Started
Chapter 1: Theoretical Influences on Public Relations Writing
Chapter 2: Sending the message: Writing for Style, Flow, and Credibility
Chapter 3: Ethical Influences on Public Relations Writing
Chapter 4: Cultural Influences on Public Relations Writing
Chapter 5: Research Influences on Public Relations Writing
Chapter 6: Legal Influences on Public Relations Writing
Chapter 8: From Principles to Planning to Practice: Business Writing, Fact Sheets, Bios
Chapter 9: Out of Your Control…or is it? News writing for the Press
Chapter 10: Under Your Control: Features and Newsletters
Chapter 11: Let’s Hear It! Writing for Broadcast, Scripts and Speeches
Chapter 12: When the News Isn’t Good: Crisis Messages
Chapter 13: The Multi-purpose Medium: Writing for the Web
Chapter 14: Persuasion for mass action: Advocacy campaigns, op-eds, and PSAs
Chapter 15: Persuasion for individual action: Brochures, Proposals and Direct Mail
Chapter 16: High Profile Projects: Annual Reports, Events and Expositions
Exercises in Editing
Plan of Attack Forms