Strategic Management
- Richard Lynch - Middlesex University, UK
- Oliver Barish - Birkbeck - University of London, UK
- Vinh Sum Chau - University of Kent, UK
- Charles Thornton - University of Plymouth, UK
- Karl S. R. Warner - Adam Smith Business School, University of Glasgow
• Balanced treatment of prescriptive and emergent models of strategic management.
• Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.
• Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups.
• 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout.
• A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading.
Suitable for both undergraduate and postgraduate study.
Professor Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London.
Dr Oliver Barish is Lecturer in Management at Birkbeck Business School, Birkbeck, University of London.
Dr Vinh Sum Chau is Senior Lecturer in Strategy at Kent Business School, University of Kent.
Dr Charles Thornton is Lecturer in Service Operations Management and Business Strategy at Plymouth Business School, University of Plymouth.
Dr Karl Warner is Lecturer in Strategy at Adam Smith Business School, University of Glasgow.
Supplements
Strategic Management by Richard Lynch is the definitive textbook on how to proactively create and control an organization’s future direction and competitive advantage. This is the result of a lifetime of experience and insight, distilled into an compelling and comprehensive book.
For almost two decades, Lynch's 'Strategic Management' series has been at the forefront of transforming the teaching of strategy. With each edition building upon its predecessor, the 10th edition continues this success story with a fresh perspective and updated content. This is not just a textbook; it is an indispensable resource for anyone seeking to understand the intricacies of strategic decision making.
Sample Materials & Chapters
Sample: Elaborating on green strategy from Strategic Management by Richard Lynch