Los Angeles, CA- Today's consumers have unending choices. They can now easily shop locally, online, or even outside the country. That's why they insist on the highest quality of both products and services. Successful manufacturers and service industries must stay up-to-date on the latest research about how to improve products, services, and consumer experience if they want their business to grow. Providing the much needed knowledge is the new The SAGE Encyclopedia of Quality and the Service Economy.

The only comprehensive encyclopedia available on the subjects of quality management and services, this reference was designed to help researchers, educators, companies, and organizations all over the world gain the knowledge and competencies needed to be successful in the new service economy. This two-volume, A-Z reference presents contributions from more than 200 of the world’s leading experts within the research areas of quality and service sciences, organized in a Reader’s Guide into 20 topical categories such as:

• Branding
• Communication and Social Media
• Consumption
• Culture
• Customer Management for Quality and Services
• Organization and Leadership for Quality and Service
• Quality and Service Society
• Relationship Management and Marketing
• Technology, E-Services, and Quality
• Tools and Methods for Improvement of Quality and Services
• Tourism

The SAGE Encyclopedia of Quality and the Service Economy also includes cross-references and suggestions for further readings, making it an important resource not only in education and research but also for the millions of private and public organizations around the world that are challenged every day with new problems that need well-researched answers. A FREE 30-day online trial of SAGE Knowledge, including The SAGE Encyclopedia of Quality and the Service Economy, is available at www.sagepub.com/freetrial.

Editor Su Mi Dahlgaard-Park is a professor at the Institute of Service Management, Lund University, Sweden.

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The SAGE Encyclopedia of Quality and the Service Economy

September 2015                                        1008 pages

ISBN: 978-1-4522-5672-6                         Print Price: $375.00

eISBN: 978-1-4833-4636-6

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SAGE Founded 50 years ago by Sara Miller McCune to support the dissemination of usable knowledge and educate a global community, SAGE publishes more than 850 journals and over 800 new books each year, spanning a wide range of subject areas. A growing selection of library products includes archives, data and video. SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company’s continued independence. Principal offices are located in Los Angeles, London, New Delhi, Singapore and Washington DC. www.sagepub.com