Organizational Rhetoric
Situations and Strategies
- Mary F. Hoffman - University of Wisconsin - Eau Claire
- Debra J. Ford - University of Kansas School of Nursing
Corporate/Strategic Communications | Crisis / Risk Communication | Crisis / Risk Communication | Organizational Communication | Organizational Communication | Organizational Culture | Public Relations | Public Relations Campaigns & Promotions | Public Relations Management | Public Relations Management | Public Relations Writing | Public Relations Writing | Rhetorical Studies: Theory / Criticism / History
An unprecedented text explains how to analyze the role of rhetoric in organizations
Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those "inside" the organization.
Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university's announcement that it is building a "body farm") illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills.
Key Features
- Grounds the explanation and critique of persuasive organizational messages in traditional and contemporary rhetorical literature
- Shows students how to critique the messages organizations use to create and maintain organizational power
- Demonstrates the importance of rhetoric to the success of the organization
- Uses case studies and accompanying worksheets to help students move through the process of analyzing sample situations and messages
- Covers image/impression management, issue management, crisis management, and other key facets of organizational rhetoric
- Includes models of the book's method for analysis at the beginning of each chapter to help students visualize how each step fits into the larger system
Intended Audience
Organizational Rhetoric: Situations and Strategies is ideal for a wide range of courses at the upper-level undergraduate and master's level, including Organizational Communication, Organizational Studies, Public Relations, and Rhetorical Studies. This first-of-its-kind textbook is also an essential addition to the libraries of Communication/Rhetoric and Business instructors.
step-by-step process for analyzing public texts is perfect for what i want undergrads to learn; written in very accessible language
I use the Hoffman text for an introductory graduate course and add graduate-level activities and papers to accompany the text.
I will not be teaching this course until next spring, but I know I will adopt this book.
A valuable addition to the small but growing body of literature recognising the positive contribution that the concept of rhetoric potentially has to play in modern-day communication, in this case in the context of the organisation.
For this class the book is recommended, but I will likely require it for a new course in Organizational Communication, to start Spring 2012
The book is very well organized and easy to read. Great plus for the work sheets, they are very pedagogial and helpful tools.
However, for my class on organizational changes, I would perhaps only use this book as a recommendation for additional reading, in particular in terms of chapter 10.
I believe the content will function well for my course on Corporate Advocacy. I attended a short course at the Central States Communication Association convention that helped to tell me that the material would be appropriate for me.
Sage College Publishing
