Marko Sarstedt Ludwig-Maximilians-University, Munich, Germany, Babes-Bolyai University, Romania

Marko Sarstedt is a chaired professor of marketing at the Ludwig-Maximilians-University Munich (Germany) and an adjunct research professor at Babe?-Bolyai-University Cluj-Napoca (Romania). His main research interest is the advancement of research methods and psychological measurement to further the understanding of consumer behavior. His research has been published in Nature Human Behaviour, Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly, and Psychometrika, among others. His research ranks Marko among the most frequently cited in the social sciences with more than 300,000 citations according to Google Scholar. Marko has won numerous best paper and citation awards and has been repeatedly named member of Clarivate Analytics’ Highly Cited Researchers List. In March 2022, he was awarded an honorary doctorate from Babe?-Bolyai-University Cluj-Napoca for his research achievements and contributions to international exchange.