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“It is very accessible and engaging… in constant dialogue with the concerns of average students. Difficult issues are introduced in an accessible way with a lot of concrete examples.”
"This is a well structured, comprehensive yet student friendly book that will certainly help business students understand and navigate with much greater clarity the complex phenomenon of research methods. I would recommend this valuable resource to any student who needs to undertake an undergraduate business research project."
"This is the most student-friendly research methods book I have come across. Its strength lies in that it is rigorous and well-informed and it uses everyday accessible language to discuss the various aspects of research - it effectively demystifies the subject. Although the author states that the book is written for under-graduate students it could equally well be used by post-graduate students."
"I have hardly ever seen anybody else as passionate as John Beech while lecturing about scientific methods to sports management research at our University of Applied Sciences Kufstein in Austria. I truly believe that this book – based on his tremendous knowledge and experience - will be a perfect companion for undergraduate students doing their research projects or theses."
I have recommended this book many times to students - it's a really useful book
good additional literature for Business Research courses
I am in the middle of reading this and am thoroughly enjoying it. I have recommended the book to all students currently starting their research and to the academics involved in the process.
A very useful and comprehensive guide for MBA students that lack of a background on research issues.
This is the most user friendly research methods book. I would recommend this valuable resource to any student who needs to undertake a postgraduate business research project.
Additional reading material for students
Great book for graduate and doctoral students of business.
Still under consideration
Will not be used in courses but recommended as guideline for conducting a thesis
A good introduction for my final year UG's. It will be too basic for the PG's but I'll probably recommend it as a starting point for them
A very interesting book that can act as a road map towards submitting a successful thesis. It will be recommended highly as a supplement to PG students
Interesting, easy read that hits all the right bases. Thank you.
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