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clear structure, interesting case studies

Mrs Joanna Zofia Winska

A well-developed book for bachelor students as well as practitioners in service firms who are seeking a comprehensive guide about services.

Nearly every aspect of services is discussed, sometimes to the detriment of profoundness.

The book is well-suited for more general lectures about services but falls short for some specific aspects (such as business models or strategy).

Dr Christian Lehmann

As I have used an older version of this book before, I am quite satisfied with the structure and the content. It is easy to read and understand. It would be great to have some lecture slides available online (particularly the diagrams) and some self tests. Thank you!

Ms Reka Mizsei

Limited scope

Ms Sarah Schiffling

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