A Guide to Conducting Online Research
- Ted J Gaiser
- Anthony E Schreiner - Boston College, USA
Research Design
The book begins by looking at what questions to ask and how to prepare to conduct online research, then concentrates on particular technologies and how to employ them effectively, before concluding with a discussion of the peculiarities of conducting research in the online environment. Practical advice is offered on common issues and problems, such as:
- What technology should be used for conducting a focus group?
- What can be done to guarantee the anonymity of research participants?
- How can firewalls be dealt with?
- How is it best to manage, analyze, and present data in online research?
A Guide to Conducting Online Research provides a wealth of advice, explanation, instruction, self-help tips, and examples, making this a helpful resource for anyone using technology in conducting their research.
'The guide provides a wealth of advice, explanation, instruction, self-help tips and examples, making this a helpful resource for anyone using technology in conducting their research' -
Abstracts of Public Administration, Development, and Environment
'The guide provides a wealth of advice, explanation, instruction, self-help tips and examples, making this a helpful resource for anyone using technology in conducting their research' -
Abstracts of Public Administration, Development, and Environment
This is a great book for this subject matter. I do not teach a course that is solely concerned with online research methods. However, this text will be a useful addition to the supplementary texts for my course.
A very complete textbook. Plain & simple, right to the concept!
Ted J. Gaiser offers a broad overview of different online research approaches. In combination with general introductions, e.g. Flicks "An Introduction to Qualitative Research", this book be used as a guide for a whole lecture or as a collection of great and well-written chapters on specific steps of online research. Each step is not only presented from its theoretical point of view, but further tips and tricks help students to get into the subject and research easily.
This book will definitely be used for a forthcoming lecture on online research. Together with Kozinets' book in "Netnography" it delivers one of the best guidelines into the subject at the moment!
Although I adopted this text--and it's certainly adequate as a introduction to online research--I probably will search for an alternative the next time I teach my research methods seminar. To me, the text seemed to lack sufficient depth, and my students did not suggest otherwise.
An excellent introduction to online research though limited in its coverage of the issue of ethics.
Sage College Publishing
