Create a flyer for "Social Marketing in the 21st Century"

“Andreasen’s book finally bridges upstream and downstream approaches to social change and takes a “both-and” approach rather than either-or...The variety of examples throughout the book makes the text come alive…  It is a richly referenced book that is clear and presents some complex concepts in an easy to understand way… I would absolutely consider adopting this text!”

“Andreasen makes an inspiring case for taking the traditional social marketing model to new markets in order to influence more rapid and sustainable social change, as well as to ensure a longer life cycle for the social marketing brand…  I am certain I will use it as material for a course and for seminars.”

"This succinct volume provides a well-written explanation of social marketing and its application to social problems, the role of agenda setting and framing in interpreting social data, and three simple models for influencing behavior change. Academicians in disciplines related to behavioral therapy, communication, health care, marketing, and social change as well as practitioners in social marketing, public relations and counseling will find this book interesting reading and a valuable, heuristic resource."