"Pilot testing is very good and the coverage of reliability and validity is well-developed and well-written."
"Mark Litwin does a great job of constructing 'friendly' examples, and keeping the tone of the text more of a conversation than an excerpt from a graduate level psychometrics or statistics textbook. He also includes a chapter on multicultural issues and how they affect every phase of survey design and use."
This is an excellent and succinct text for those wishing to develop and validate survey instruments - essential for any student planning to undertake survey research
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