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"While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages: A Step-by-Step Guide..."

Arvind Singhal

Old language and references.

Dr Lindsay Welch

This will offer a good tutor workbook, but offers mainly an American perspective on risk and risk messages. Perhaps too clinical for an applied health degree.

Miss Shelly Haslam

Excellant text

Mr Helen Matthews

The text was a bit outdated for the purpose of the course.

Mrs Bethney Wilson

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