The Beginnings of Communication Study in America
A Personal Memoir
February 1997 | 218 pages | SAGE Publications, Inc
Considered by most to be the founder of the field of
communication studies, Wilbur Schramm
could not be more qualified to write The Beginnings of
Communication Study in America.
This momentous new work acknowledges the seminal
contributions of four inspirational
scientists whose theories and methods were the foundation
for the discipline called
communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt
Lewin, and Carl I. Hovland. This
final collection of Wilbur Schramm's perspective in its
unfinished form, contains many of his
personal insights on the field of communication. The
editors have supplemented this volume
posthumously by providing a chapter that completes the story
of how communication study
spread among U.S. Universities, and also contains an
exceptional account of the story of
Schramm himself, as the founder of communication, and the
widespread agreement on his
preeminence.
The Beginnings of Communication Study in America will
fulfill a great need for students,
and researchers in mass communication, communication theory,
and speech who are interested
on the origins and history of communication study, and the
significance of Wilbur Schramm's
work.
Editor's Foreword
PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA
Wilbur Schramm
The Forefathers of Our Forefathers
Harold D Lasswell
Paul F Lazarsfeld
Kurt Lewin
Carl I Hovland
The Heritage They Left Us
PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA
Steven H Chaffee and Everett M Rogers
Wilbur Schramm
Institutionalization of Advanced Communication Study in American Universities