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Mass Communication and Public Health
Complexities and Conflicts
Edited by:
- Charles K. Atkin - Michigan State University, USA
- Lawrence Wallack - Portland State University, USA
Volume:
121
Series:
SAGE Focus Editions
SAGE Focus Editions
August 1990 | 200 pages | SAGE Publications, Inc
The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness. This up-to-date volume has a fourfold focus:
Charles Atkin and Elaine Bratic Atkin
Issues and Initiatives in Communicating Health Information
Lawrence Wallack
Mass Media and Health Promotion
Philip Meyer
News Media Responsiveness to Public Health
Stephen Klaidman
Roles and Responsibilities of Journalists
Stephen C Stuyck
Public Health and the Media
William Novelli
Controversies in Health-Related Products
Bruce A Silverglade
Regulatory Policies for Communicating Health Information
Nancy Signorielli
Television and Health
Kathryn C Montgomery
Promoting Health Through Entertainment Television
Brian R Flay and Dee Burton
Effective Mass Communication Strategies for Health Campaigns
Lawrence Wallack
Improving Health Promotion