Journal of International Marketing
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Learn more about JIM at AMA.org.
JIM focuses on marketing topics within an international context. In JIM, international marketing is conceptualized within two general domains: (1) international (i.e., when marketing activities occur across national boundaries) or (2) cross-cultural (i.e., when comparisons regarding marketing-related issues are made across national boundaries). Both the editor and the reviewers are less positive to studies that are not deemed as fitting within one of these two general domains (e.g., a study of Chinese consumer perceptions of Chinese brands). If an approach outside the two general domains is undertaken in a study, it is incumbent on the authors to clearly demonstrate the importance of the work to the field of international marketing.
JIM publishes articles about business enterprises engaged in international marketing, such as manufacturers, service firms, intermediaries, trading companies, franchisors, licensors, and facilitators in international business (e.g., freight forwarders). Equal attention is given to small and large company players (e.g., multinational corporations) as well as to all modes of international business entry (e.g., exporting, contractual arrangements, direct investment). Discussion of newer forms of cross-border business activity, such as strategic alliances and global sourcing, is also encouraged. JIM also aims to advance the exploration of issues that include the implications of customer orientation in multinational business, cross-cultural market segmentation, and market research.
| Aysegül Özsomer | Koç University, Turkey |
| Roland Rust | University of Maryland, USA |
| Robin Coulter | University of Connecticut, USA |
| David Griffith | Texas A&M University, USA |
| Satish Jayachandran | University of South Carolina, USA |
| V. Kumar | Brock University, Canada |
| Donald R. Lehmann | Columbia University, USA |
| Russ Winer | New York University, USA |
| S. Cem Bahadir | Florida International University, USA |
| Deepa Chandrasekaran | University of Texas at San Antonio, USA |
| Vasileios (Bill) Davvetas | University of Leeds, UK |
| Amir Grinstein | Northeastern University, USA |
| Daekwan Kim | Florida State University, USA |
| Peter Magnusson | University of Texas Rio Grande Valley, USA |
| Timo Mandler | TBS Education, France |
| Babu John Mariadoss | Texas Tech University, USA |
| Petra Riefler | University of Natural Resources and Life Sciences, Austria |
| Matthew Robson | Cardiff University, UK |
| Yuliya Strizhakova | Rutgers University, USA |
| Shaoming Zou | University of Missouri - Columbia, USA |
| James Agarwal | University of Calgary, Canada |
| Lyn Amine | St. Louis University, USA |
| Kersi Antia | Western University, Canada |
| Abdul R. Ashraf | Brock University, Canada |
| Preet Aulakh | York University, Canada |
| Bilge Aykol | Dokuz Eylül University, Turkey |
| George Balabanis | City University London, UK |
| Justina Baršyte | Vilnius University, Lithuania |
| Fabian Bartsch | Montpellier Business School, France |
| Brittney Bauer | Loyola University Chicago, USA |
| Sundar Bharadwaj | University of Georgia, USA |
| Benjamin Boeuf | IÉSEG, France |
| Josko Brakus | University of Leeds, UK |
| Keith Brouthers | King’s College, London, UK |
| S Tamer Cavusgil | Georgia State University, USA |
| Brian Chabowski | University of Tulsa, USA |
| Sylvie Chetty | University of Otago, New Zealand |
| Annie Peng Cui | West Virginia University, USA |
| Adamantios Diamantopoulos | University of Vienna, Austria |
| Claudiu Dimofte | San Diego State University, USA |
| Meike Eilert | University of Kentucky, USA |
| Anton Fenik | Grand Valley State University, USA |
| John Ford | Old Dominion University, USA |
| Peter Gabrielsson | University of Vaasa, Finland |
| Gerald Yong Gao | University of Missouri - St. Louis, USA |
| Hongzhi Gao | Victoria University of Wellington, New Zealand |
| David Gilliland | Colorado State University, USA |
| Gary Gregory | University of New South Wales, Australia |
| Andreas Grein | Baruch College, USA |
| Verena Gruber | EMLYON Business School, France |
| Abhijit Guha | University of South Carolina, USA |
| Xiaoling Guo | University of International Business and Economics, China |
| Shaphali Gupta | Management Development Institute, Gurgaon, India |
| Zeynep Gürhan-Canli | Koç University, Turkey |
| Francisco Guzman | University of North Texas, USA |
| Georgios Halkias | Copenhagen Business School, Denmark |
| Jan Heide | University of Wisconsin-Madison, USA |
| Neil Herndon | Retired Marketing Professor, Hong Kong |
| Mikael Hilmersson | Linnaeus University, Sweden |
| Magnus Hultman | Brock University, Canada |
| Fernando Jiménez | University of Texas at El Paso, USA |
| Brett Josephson | George Mason University, USA |
| Alexander Josiassen | Copenhagen Business School, Denmark |
| Jung S. Kim | Bloomsburg University of Pennsylvania, USA |
| Ahmet Kirca | Michigan State University, USA |
| Gary Knight | Willamette University, USA |
| Nicole Koschate-Fischer | Universität Erlangen–Nürnberg, Germany |
| Thomas Kramer | University of California, Riverside, USA |
| Alexander Krasnikov | Nazarbayev University, Kazakhstan |
| Hannah Lee | Miami University, USA |
| Richard Lee | University of South Australia, Australia |
| Constantinos N. Leonidou | University of Leeds, UK |
| Leonidas Leonidou | University of Cyprus, Cyprus |
| Oscar Martín Martín | Public University of Navarra, Spain |
| Bruce Money | Brigham Young University, USA |
| Neil Morgan | University of Wisconsin, USA |
| Robert Morgan | Cardiff University, UK |
| Susan Mudambi | Temple University, USA |
| Janet Murray | University of Missouri - St. Louis, USA |
| Giuseppe Musarra | University of Leeds, UK |
| Cheryl Nakata | University of North Carolina at Greensboro, USA |
| Pravin Nath | Clemson University, USA |
| Nandini Nim | University of Texas at El Paso, USA |
| Jaime Noriega | University of Houston, USA |
| Peren Ozturan | Copenhagen Business School, Denmark |
| Anita Pansari | Michigan State University, USA |
| Nicolas Papadopoulos | Carleton University, Canada |
| Ravi Pappu | University of Queensland, Australia |
| Audhesh Paswan | University of North Texas, USA |
| Kay Peters | University of Hamburg, Germany |
| Alexander Rusetski | York University, Canada |
| Ruta Ruzeviciute | University of Tennessee, USA |
| Saeed Samiee | University of Tulsa, USA |
| Lisa Scheer | University of Missouri - Columbia, USA |
| Bodo Schlegelmilch | Vienna University of Economics and Business, Austria |
| Matthew Shaner | University of Mississippi, USA |
| Amalesh Sharma | Texas A&M University, USA |
| Linda Hui Shi | University of Victoria, Canada |
| Rebecca Slotegraaf | Indiana University, USA |
| Carlos M.P. Sousa | Molde University College, Norway |
| Stavroula Spyropoulou | University of Leeds, UK |
| Jan-Benedict Steenkamp | University of North Carolina at Chapel Hill, USA |
| Scott Swain | Clemson University, USA |
| Charles R. Taylor | Villanova University, USA |
| Felipe Thomaz | University of Oxford, UK |
| Narongsak Thongpapanl | Brock University, Canada |
| Annette Tower | Clemson University, USA |
| P. Rajan Varadarajan | Texas A&M University, USA |
| Kevin Voss | Oklahoma State University, USA |
| Jack Wei | University of West Georgia, USA |
| Stanford Westjohn | University of Alabama, USA |
| Scott Widmier | Kennesaw State University, USA |
| Yazhen (Sophie) Xiao | Portland State University, USA |
| Goksel Yalcinkaya | University of New Hampshire, USA |
| Chi Kin (Bennett) Yim | University of Hong Kong, Hong Kong |
| Srdan Zdravkovic | Bryant University, USA |
| Katharina Zeugner-Roth | SKEMA Business School, France |
| Haisu Zhang | New Jersey Institute of Technology, USA |
| Bennie F. Johnson | Chief Executive Officer |
| Matt Weingarden | Exceutive Vice President, Communities and Journals |
| Marilyn Stone | Director, Academic Communities and Journals |
| Michelle Kritselis | Publisher, Academic Communities and Journals |
| T.J. Anderson | Academic Content Manager |
| Jess Barselow | Production Editor |
| Karin Horler | Senior Copy Editor |
Please read the guidelines on this page and the AMA Submission Guidelines page before visiting the submission site!
This journal is a member of the Committee on Publication Ethics.
Please read the guidelines on this page and the AMA Submission Guidelines page, then visit the Journal of International Marketing’s submission site (https://mc.manuscriptcentral.com/ama_jim) to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned. Submissions that arrive via mail or email will not be processed for review. Remember that you can log in to the submission site at any time to check on the progress of your paper through the peer review process.
Sage Publishing disseminates high-quality research and engaged scholarship globally, and we are committed to diversity and inclusion in publishing. We encourage submissions from a diverse range of authors from across all countries and backgrounds.
Only manuscripts of sufficient quality that meet the aims and scope of the Journal of International Marketing will be reviewed.
There are no fees payable to submit or publish in this Journal. Open Access options are available - see section 3.3 below.
As part of the submission process, you will be required to warrant that you are submitting your original work, that you have the rights in the work, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you. In addition, you must confirm that you are submitting the work for first publication in the Journal of International Marketing and that it is not being considered for publication elsewhere and has not already been published elsewhere. Please see the guidelines on prior publication and note that the journal will consider submissions of papers that have been posted on preprint servers; please include the DOI for the preprint in your cover letter. Authors should not post an updated version of their paper on the preprint server while it is being peer-reviewed for possible publication in the journal. If your paper is accepted, you must include a link on your preprint to the final version of your paper.
If you have any questions about publishing with Sage, please visit the Sage Journals Solutions Portal.
2.5 Declaration of conflicting interests
3.2 Contributor’s publishing agreement
3.3 Open access and author archiving
5.2 Information required for completing your submission
6. On acceptance and publication
6.4 Access to your published article
1. What do we publish?
Before submitting your manuscript to the Journal of International Marketing, please ensure you have reviewed the aims and scope.
- Research Article
- Special Issue Article
- Research Note
Research notes should be under 4,000 words, inclusive of everything in the manuscript. They should have the same rigor, style, and tone as full-length articles. Research notes should identify relevant prior research, clearly articulate their contribution to international marketing research, and provide compelling evidence for their arguments. These differ from articles in that their contribution is timely, high-impact, and original, though their empirical evidence might be preliminary in nature.
There is no limit to the number of references allowed.
The Journal of International Marketing is dedicated to advancing international marketing practice, research, and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners.
For information about author anonymity, readability and language, copy editing and proofreading, and inclusive language, see the AMA Submission Guidelines page.
In addition, the Sage Author Gateway has some general advice on how to get published, plus links to further resources. Sage Author Services also offers authors a variety of ways to improve and enhance their article including English language editing, plagiarism detection, and video abstract and infographic preparation.
1.3.1 Make your article discoverable
For information and guidance on how to make your article more discoverable, visit the Sage Author Gateway page on How to Help Readers Find Your Article Online.
1.3.2 English language editing services
Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the Journal’s specifications should consider using Sage Language Services. Visit Sage Language Services on the Journal Author Gateway for further information.
2. Editorial policies
Reviewers should be experts in their fields and should be able to provide an objective assessment of the manuscript. Our policy is that reviewers should not be assigned to a paper if:
- The reviewer is based at the same institution as any of the co-authors.
- The reviewer is based at the funding body of the paper.
- The reviewer has provided a personal (e.g., Gmail, Yahoo, Hotmail) email account and an institutional email account cannot be found after performing a basic Google search (name, department, and institution).
At submission, the journal currently allows authors to recommend or oppose reviewers. Note, however, that the Editor in Chief views these as a guideline and may follow or disregard this information at their discretion. No more than one recommended reviewer is permitted to serve on a review team.
The Journal of International Marketing is committed to delivering high-quality, fast peer review for your paper, and as such has partnered with Web of Science. Web of Science is a third-party service that seeks to track, verify, and give credit for peer review. Reviewers for the Journal of International Marketing can opt in to Web of Science in order to claim their reviews or have them automatically verified and added to their reviewer profile. Reviewers claiming credit for their review will be associated with the relevant journal, but the article name, reviewer’s decision, and the content of their review is not published on the site. For more information, visit the Web of Science website.
The Editor or members of the Editorial Board may occasionally submit their own manuscripts for possible publication in the journal. In these cases, the peer review process will be managed by alternative members of the Board, and the submitting Editor/Board member will have no involvement in the decision-making process.
All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.
Please note that AI chatbots, for example ChatGPT, should not be listed as authors. For more information see the policy on Use of ChatGPT and generative AI tools.
2.2.1 Author misconduct policy and procedures
See the AMA Editorial Policies & Procedures page.
All contributors who do not meet the criteria for authorship should be listed in an Acknowledgments section on the title page. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.
Acknowledgments should be included on the title page that is uploaded separately from the main text to facilitate anonymous peer review.
Per ICMJE recommendations, it is best practice to obtain consent from non-author contributors who you are acknowledging in your paper.
2.3.1 Third-party submissions
Where an individual who is not listed as an author submits a manuscript on behalf of the author(s), a statement must be included in the Acknowledgments section of the title page and in the accompanying cover letter. The statements must:
- Disclose this type of editorial assistance—including the individual’s name, company, and level of input
- Identify any entities that paid for this assistance
- Confirm that the listed authors have authorized the submission of their manuscript via third party and approved any statements or declarations (e.g., conflicting interests, funding)
Where appropriate, Sage reserves the right to deny consideration to manuscripts submitted by a third party rather than by the authors themselves.
2.3.2 Writing assistance
Individuals who provided writing assistance (e.g., from a specialist communications company) do not qualify as authors and so should be included in the Acknowledgments section. Authors must disclose any writing assistance—including the individual’s name, company, and level of input—and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.
The Journal of International Marketing requires all authors to acknowledge their funding in a consistent fashion under a separate heading on the title page. Please visit the Funding Acknowledgements page on the Sage Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state, “This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.”
2.5 Declaration of conflicting interests
The Journal of International Marketing encourages authors to include a declaration of any conflicting interests and recommends that you review the good practice guidelines on the Sage Journals Author Gateway.
The Journal of International Marketing is committed to facilitating openness, transparency, and reproducibility of research, and has the following research data sharing policy. For more information, including FAQs, please visit the Sage Research Data policy pages.
Subject to appropriate ethical and legal considerations, authors are encouraged to:
- Share your research data in a relevant public data repository
- Include a data availability statement linking to your data. If it is not possible to share your data, use the statement to confirm why it cannot be shared.
- Cite this data in your research
Peer reviewers may be asked to peer review the research data prior to publication.
- Peer reviewers may be asked to assess compliance with the research data policy
- Peer reviewers may be asked to assess research data files
If you need to anonymize your research data for peer review, please refer to Sage's Research Data Sharing FAQs for guidance.
2.6.1 Falsification of data/misreporting of data
See the AMA Editorial Policies & Procedures page.
2.6.2 Replication Studies
Authors of direct replication studies seeking to replicate findings from an article published in the Journal of International Marketing who are unable to confirm the results or conclusions should contact Roland Rust, AMA Vice President of Publications, at rrust@umd.edu.
See the AMA Decision Appeal Policy page.
If an author believes the decision regarding their manuscript was affected by a publication ethics breach, the author may contact the publisher with a detailed written description of their concern, and information supporting the concern, at publication_ethics@sagepub.com.
3. Publishing policies
Sage is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the Sage Author Gateway.
3.1.1 Plagiarism
The Journal of International Marketing and Sage take issues of copyright infringement, plagiarism, or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the journal against malpractice. Submitted articles are checked with duplication-checking software. Where an article, for example, is found to have plagiarized other work or included third-party copyright material without permission or with insufficient acknowledgment, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to, publishing an erratum or corrigendum (correction), retracting the article, taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies, or taking appropriate legal action.
3.1.2 Prior publication
If material has been previously published, it is not generally acceptable for publication in the Journal of International Marketing. However, there are certain circumstances where previously published material can be considered for publication; for example, the Journal of International Marketing will consider submissions of papers that have been posted on preprint servers or presented at conferences. Please refer to the AMA Editorial Policies & Procedures, the guidance on the Sage Author Gateway, or, if in doubt, contact the editorial office (jim@ama.org).
3.2 Contributor’s publishing agreement
Before publication, Sage requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. Sage’s Journal Contributor’s Publishing Agreement is an exclusive license agreement, which means that the author retains copyright in the work but grants Sage the sole and exclusive right and license to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than Sage. In this case, copyright in the work will be assigned from the author to the society. For more information, please visit the Sage Author Gateway.
3.3 Open access and author archiving
The Journal of International Marketing offers optional open access publishing via the Sage Choice programme and Open Access agreements, where authors can publish open access either discounted or free of charge depending on the agreement with Sage. Find out if your institution is participating by visiting Open Access Agreements at Sage. For more information on Open Access publishing options at Sage please visit Sage Open Access. For information on funding body compliance, and depositing your article in repositories, please visit Sage’s Author Archiving and Re-Use Guidelines and Publishing Policies.
4. Preparing your manuscript for submission
For templates and information about formatting, manuscript organization, manuscript components, web appendices, and references, see the AMA Submission Guidelines page.
5. Submitting your manuscript
The Journal of International Marketing is hosted on Sage Track, a web-based online submission and peer review system powered by ScholarOne™ Manuscripts. Visit https://mc.manuscriptcentral.com/ama_jim to log in and submit your article online.
IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the journal in the past year, it is likely that you have an account. For further guidance on submitting your manuscript online, please visit ScholarOne Online Help or contact the editorial office (jim@ama.org).
As part of our commitment to ensuring an ethical, transparent, and fair peer review process, Sage is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized.
We encourage all authors and co-authors to link their ORCIDs to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account, and our systems are automatically updated. We collect ORCID IDs during the manuscript submission process, and your ORCID ID then becomes part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID ID is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.
If you do not already have an ORCID ID, please follow this link to create one or visit Sage's ORCID homepage to learn more.
5.2 Information required for completing your submission
You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. The affiliation listed in the manuscript should be the institution where the research was conducted. If an author has moved to a new institution since completing the research, the new affiliation can be included in a manuscript note at the end of the paper. At this stage, please ensure that you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).
Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures, or lengthy quotations previously published elsewhere. For further information, including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the Sage Author Gateway.
6. On acceptance and publication
Within two days of acceptance, your article will be published on the journal’s Accepted Manuscripts page. Accepted or “express” manuscripts are unchanged from the final version of the manuscript submitted in Sage Track. This version of the article will remain posted until the article is edited, typeset, and moved to the Online First page.
When your article enters production, it will be copy edited by a member of the AMA’s editorial staff. You may contact the editorial office (jim@ama.org) regarding questions about your article’s progress throughout the production process. Proofs will be made available to the corresponding author via the Sage editing portal or by email, and corrections should be made directly or notified to us promptly. Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence, and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate.
Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the Sage Journals help page for more details, including how to cite Online First articles.
6.4 Access to your published article
Sage provides authors with online access to their final article.
Publication is not the end of the process! You can help disseminate your paper and ensure that it is as widely read and cited as possible. The Sage Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.
7. Further information
Any correspondence, queries, or additional requests for information on the manuscript submission process should be sent to the Journal of International Marketing editorial office as follows: jim@ama.org.