Journal of Interactive Marketing
Learn more about JNM at AMA.org.
The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. We strive to publish leading-edge, high-quality and original research that presents results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type. Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in interactive marketing.
A partial list of topics suitable for publication in the journal might include, but not be limited to:
- Big data analytics
- Multichannel and online retail strategy
- Online advertising
- Web Analytics
- Browsing and buying behavior
- E-service and self-service technology
- Customer relationship management
- Strategic use of IT
- Social media marketing
- Social media monitoring
- Social network analysis
- Mobile marketing
- Search engine marketing
- Influence/viral marketing
- User-generated content
- Privacy, trust and ethical issues
- Dynamic pricing
- Recommendation systems
- Interactive B2B marketing
- Customer journey analysis and marketing
- Microtargeting
- Targeted advertising and promotions
- Content customization
- Content marketing
- Customer engagement
- Ratings/reviews
- Online customer behavior
- Text analytics of online content (both user and brand generated)
- Crowdsourcing
- Marketing analytics
A more detailed presentation of the full scope of the journal is presented in Wendy W. Moe and Brian T. Ratchford (2018), "How the Explosion of Customer Data Has Redefined Interactive Marketing" Journal of Interactive Marketing, 42, A1-A2.
Reference
Ratchford, Brian T. (2015), "Some Directions for Research in Interactive Marketing," Journal of Interactive Marketing, 29, v-vii.
| Peeter Verlegh | Vrije Universiteit Amsterdam, Netherlands |
| Beth Fossen | Indiana University, USA |
| Roland Rust | University of Maryland, USA |
| John Deighton | Harvard Business School, USA |
| Sonja Gensler | University of Münster Marketing Center Munster, Germany |
| Rashi Glazer | Haas School of Business, USA |
| Charles F. Hofacker | Florida State University, USA |
| Edward Malthouse | Northwestern University, USA |
| Wendy Moe | University of Maryland, USA |
| Arvind Rangaswamy | Pennsylvania State University, USA |
| Brian Ratchford | University of Texas at Dallas, USA |
| Venky Shankar | Texas A&M University, USA |
| Russell S. Winer | New York University, USA |
| Yakov Bart | Northeastern University, USA |
| Steven Bellman | University of South Australia, Australia |
| Bruce Hardie | London Business School, UK |
| Robert Kozinets | University of Southern California, USA |
| Lauren Labrecque | The University of Rhode Island, USA |
| Alice Li | Ohio State University, USA |
| Liu Liu | University of Colorado Boulder, USA |
| Yuping Liu-Thompkins | Old Dominion University, USA |
| Koen Pauwels | Northeastern University, USA |
| Annika Abell | University of Kentucky, USA |
| Ezgi Akpinar Uysal | Sabanci University, Turkey |
| Lerzan Aksoy | Fordham University, USA |
| Ashwin Aravindakshan | University of California, Davis, USA |
| Ana Babic Rosario | University of Denver, USA |
| Maren Becker | ESCP Business School Berlin, Germany |
| Stefan F. Bernritter | King's College London, UK |
| Tammo H.A. Bijmolt | University of Groningen, the Netherlands |
| Gizem Ceylan | Yale University, USA |
| Inyoung Chae | Sungkyunkwan University, South Korea |
| Zoey Chen | University of Miami, USA |
| Junhong Chu | National University of Singapore, Singapore |
| Robert Ciuchita | Hanken School of Economics, Finland |
| Sokiente (Tari) Dagogo-Jack | University of Georgia, USA |
| Hannes Datta | Tilburg University, Netherlands |
| Emanuel de Bellis | University of St. Gallen, Switzerland |
| Arnaud De Bruyn | ESSEC Business School, France |
| Uptal Dholakia | Rice University, USA |
| Utpal Dholakia | Rice University, USA |
| Jiska Eelen | Vrije Universiteit Amsterdam, Netherlands |
| Scott Fay | Syracuse University, USA |
| Shyam Gopinath | Indiana University, USA |
| Xian Gu | Indiana University, USA |
| Jason Ho | Simon Fraser University, Canada |
| Donna Hoffman | The George Washington University, USA |
| Ashlee Humphreys | Northwestern University, USA |
| Devon Johnson | Montclair State University, USA |
| Andrew Kaikati | Saint Louis University, USA |
| Kirthi Kalyanam | Santa Clara University, USA |
| P. K. Kannan | University of Maryland, USA |
| Praveen Kopalle | Dartmouth College, USA |
| Tarun Kushwaha | George Mason University, Australia |
| Shibo Li | Indiana University, USA |
| Lan Luo | University of Southern California, USA |
| Andre Marchand | Leipzig University, Germany |
| George R. Milne | University of Massachusetts, USA |
| Sangkil Moon | Univeristy of North Carolina Charlotte, USA |
| B.P.S. Murthi | The University of Texas at Dallas, USA |
| Prasad A. Naik | University of California Davis, USA |
| Unnati Narang | University of Illinois Urbana-Champaign, USA |
| Scott A. Neslin | Dartmouth College, USA |
| Oded Netzer | Columbia University Business School, USA |
| Thomas P. Novak | The George Washington University, USA |
| J. Andrew Petersen | Penn State Unviersity, USA |
| Thomas Reutterer | Vienna University of Economics and Business, Austria |
| Edward Rigdon | Georgia State University, USA |
| Oliver Rutz | University of Washington, USA |
| Daniele Scarpi | University of Bologna, Italy |
| Mike Schmierbach | Penn State University, USA |
| Bernd Skiera | Goethe University Frankfurt, Germany |
| Martin Spann | Ludwig Maximilian University of Munich, Germany |
| Yael Steinhart | Tel Aviv University, Israel |
| Kunal Swani | Wright State University, USA |
| Seshadri Tirunillai | University of Houston, USA |
| Sara Valentini | Bocconi University, Italy |
| Gerrit Van Bruggen | Erasmus University Rotterdam, Netherlands |
| Dirk Van den Poel | Ghent University, Belgium |
| Ralf Van der Lans | Hong Kong University of Science and Technology, China |
| Guda Van Noort | University of Amsterdam, Netherlands |
| Eva A. van Reijmersdal | University of Amsterdam, The Netherlands |
| Rebecca J. H. Wang | Lehigh University, USA |
| Jaap Wieringa | University of Groningen, The Netherlands |
| Jianan Wu | Louisiana State University, USA |
| Ying Xie | The University of Texas at Dallas, USA |
| Manjit Yadav | Texas A&M University, USA |
| Mark Yi-Cheon Yim | University of Massachusetts, Lowell, USA |
| Lia Zarantonello | University of Roehampton, UK |
| Bobby Zhou | University of Maryland, USA |
| Peter Pal Zubcsek | Tel Aviv University, Israel |
| Bennie F. Johnson | Chief Executive Officer |
| Matt Weingarden | Exceutive Vice President, Communities and Journals |
| Marilyn Stone | Director, Academic Communities and Journals |
| Michelle Kritselis | Publisher, Academic Communities and Journals |
| T.J. Anderson | Academic Content Manager |
| Jess Barselow | Production Editor |
| Karin Horler | Senior Copy Editor |
Please read the guidelines on this page and the AMA Submission Guidelines page before visiting the submission site!
This journal is a member of the Committee on Publication Ethics.
Please read the guidelines below and the AMA Submission Guidelines, then visit the Journal of Interactive Marketing’s submission site (https://mc.manuscriptcentral.com/ama_jnm) to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned. Remember that you can log in to the submission site at any time to check on the progress of your paper through the peer review process.
Sage Publishing disseminates high-quality research and engaged scholarship globally, and we are committed to diversity and inclusion in publishing. We encourage submissions from a diverse range of authors from across all countries and backgrounds.
Only manuscripts of sufficient quality that meet the aims and scope of the Journal of Interactive Marketing will be reviewed.
There are no fees payable to submit or publish in this Journal. Open Access options are available - see section 3.3 below.
As part of the submission process, you will be required to warrant that you are submitting your original work, that you have the rights in the work, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you. In addition, you must confirm that you are submitting the work for first publication in the Journal of Interactive Marketing and that it is not being considered for publication elsewhere and has not already been published elsewhere. Please see the guidelines on prior publication and note that the Journal of Interactive Marketing will consider submissions of papers that have been posted on preprint servers; please include the DOI for the preprint in the designated field in the manuscript submission system. Authors should not post an updated version of their paper on the preprint server while it is being peer reviewed for possible publication in the journal. If your paper is accepted, you must include a link on your preprint to the final version of your paper.
If you have any questions about publishing with Sage, please visit the Sage Journals Solutions Portal.
2.5 Declaration of conflicting interests
3.2 Contributor’s publishing agreement
3.3 Open access and author archiving
5.2 Information required for completing your submission
6. On acceptance and publication
6.1 Author Accepted Manuscripts (AAM) Express Publication
6.4 Access to your published article
1. What do we publish?
Before submitting your manuscript to the Journal of Interactive Marketing, please ensure you have read the aims and scope.
- Research Article
- Special Issue Article
There is no limit to the number of references allowed.
The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing.
For information about author anonymity, readability and language, copy editing and proofreading, and inclusive language, see the AMA Submission Guidelines page.
In addition, the Sage Author Gateway has some general advice on how to get published, plus links to further resources. Sage Author Services also offers authors a variety of ways to improve and enhance their article including English language editing, plagiarism detection, and video abstract and infographic preparation.
1.3.1 Make your article discoverable
For information and guidance on how to make your article more discoverable, visit the Sage Author Gateway Gateway page on How to Help Readers Find Your Article Online.
1.3.2 English language editing services
Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the journal’s specifications should consider using Sage Language Services. Visit Sage Language Services on the Journal Author Gateway for further information.
2. Editorial policies
Reviewers should be experts in their fields and should be able to provide an objective assessment of the manuscript. Our policy is that reviewers should not be assigned to a paper if:
- The reviewer is based at the same institution as any of the co-authors.
- The reviewer is based at the funding body of the paper.
- The reviewer has provided a personal (e.g., Gmail, Yahoo, Hotmail) email account and an institutional email account cannot be found after performing a basic Google search (name, department, and institution).
At submission, the journal currently allows authors to recommend or oppose reviewers. Note, however, that the Editor in Chief views these as a guideline and may follow or disregard this information at their discretion. No more than one recommended reviewer is permitted to serve on a review team.
The Journal of Interactive Marketing is committed to delivering high-quality, fast peer review for your paper, and as such has partnered with Web of Science. Web of Science is a third-party service that seeks to track, verify, and give credit for peer review. Reviewers for the Journal of Interactive Marketing can opt in to Web of Science in order to claim their reviews or have them automatically verified and added to their reviewer profile. Reviewers claiming credit for their review will be associated with the relevant journal, but the article name, reviewer’s decision, and the content of their review is not published on the site. For more information visit the Web of Science website.
Editors or members of the Editorial Board may occasionally submit their own manuscripts for possible publication in the journal. In these cases, the peer review process will be managed by alternative members of the Board, and the submitting Editor/Board member will have no involvement in the decision-making process.
All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.
Please note that AI chatbots, for example ChatGPT, should not be listed as authors. For more information see the policy on Use of ChatGPT and generative AI tools.
2.2.1 Author misconduct policy and procedures
See the AMA Editorial Policies & Procedures page.
All contributors who do not meet the criteria for authorship should be listed in an Acknowledgments section on the title page. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.
Acknowledgments should be included on the title page that is uploaded separately from the main text to facilitate anonymous peer review.
Per ICMJE recommendations, it is best practice to obtain consent from non-author contributors who you are acknowledging in your paper.
2.3.1 Third party submissions
Where an individual who is not listed as an author submits a manuscript on behalf of the author(s), a statement must be included in the Acknowledgments section of the title page and in the accompanying cover letter. The statements must:
- Disclose this type of editorial assistance—including the individual’s name, company, and level of input
- Identify any entities that paid for this assistance
- Confirm that the listed authors have authorized the submission of their manuscript via third party and approved any statements or declarations (e.g., conflicting interests, funding)
Where appropriate, Sage reserves the right to deny consideration to manuscripts submitted by a third party rather than by the authors themselves.
2.3.2 Writing assistance
Individuals who provided writing assistance (e.g., from a specialist communications company) do not qualify as authors and so should be included in the Acknowledgments section. Authors must disclose any writing assistance—including the individual’s name, company, and level of input—and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.
The Journal of Interactive Marketing requires all authors to acknowledge their funding in a consistent fashion under a separate heading on the title page. Please visit the Funding Acknowledgements page on the Sage Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state, “This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.”
2.5 Declaration of conflicting interests
The Journal of Interactive Marketing encourages authors to include a declaration of any conflicting interests and recommends that you review the good practice guidelines on the Sage Journal Author Gateway.
The Journal of Interactive Marketing is committed to facilitating openness, transparency and reproducibility of research, and has the following research data sharing policy. For more information on Sage’s data policy, including FAQs, please visit the Sage Research Data policy pages.
Subject to appropriate ethical and legal considerations, authors are encouraged to:
- Share your research data in a relevant public data repository
- Include a data availability statement linking to your data. If it is not possible to share your data, use the statement to confirm why it cannot be shared.
- Cite this data in your research
Peer reviewers may be asked to peer review the research data prior to publication.
- Peer reviewers may be asked to assess compliance with the research data policy
- Peer reviewers may be asked to assess research data files
If you need to anonymize your research data for peer review, please refer to Sage's Research Data Sharing FAQs for guidance.
2.6.1 Falsification of Data/Misreporting of Data
See the AMA Editorial Policies & Procedures page.
2.6.2 Replication Studies
Authors of direct replication studies seeking to replicate findings from an article published in the Journal of Interactive Marketing who are unable to confirm the results or conclusions should contact Roland Rust, AMA Vice President of Publications, at rrust@umd.edu.
See the AMA Decision Appeal Policy page.
If an author believes the decision regarding their manuscript was affected by a publication ethics breach, the author may contact the publisher with a detailed written description of their concern, and information supporting the concern, at publication_ethics@sagepub.com.
3. Publishing policies
Sage is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the Sage Author Gateway.
3.1.1 Plagiarism
The Journal of Interactive Marketing and Sage take issues of copyright infringement, plagiarism, or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the journal against malpractice. Submitted articles are checked with duplication-checking software. Where an article, for example, is found to have plagiarized other work or included third-party copyright material without permission or with insufficient acknowledgment, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to, publishing an erratum or corrigendum (correction), retracting the article, taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies, or taking appropriate legal action.
3.1.2 Prior publication
If material has been previously published, it is not generally acceptable for publication in the Journal of Interactive Marketing. However, there are certain circumstances where previously published material can be considered for publication; for example, the Journal of Interactive Marketing will consider submissions of papers that have been posted on preprint servers or presented at conferences. Please refer to the AMA Editorial Policies & Procedures, the guidance on the Sage Author Gateway, or if in doubt, contact the editorial office (jnm@ama.org).
3.2 Contributor’s publishing agreement
Before publication, Sage requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. Sage’s Journal Contributor’s Publishing Agreement is an exclusive license agreement, which means that the author retains copyright in the work but grants Sage the sole and exclusive right and license to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than Sage. In this case, copyright in the work will be assigned from the author to the society. For more information, please visit the Sage Author Gateway.
3.3 Open access and author archiving
The Journal of Interactive Marketing offers optional open access publishing via the Sage Choice programme and Open Access agreements, where authors can publish open access either discounted or free of charge depending on the agreement with Sage. Find out if your institution is participating by visiting Open Access Agreements at Sage. For more information on Open Access publishing options at Sage please visit Sage Open Access. For information on funding body compliance, and depositing your article in repositories, please visit Sage’s Author Archiving and Re-Use Guidelines and Publishing Policies.
4. Preparing your manuscript for submission
For templates and information about formatting, manuscript organization, manuscript components, web appendices, and references, see the AMA Submission Guidelines page.
5. Submitting your manuscript
The Journal of Interactive Marketing is hosted on Sage Track, a web-based online submission and peer review system powered by ScholarOne™ Manuscripts. Visit https://mc.manuscriptcentral.com/ama_jnm to log in and submit your article online.
IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the journal in the past year it is likely that you have an account. For further guidance on submitting your manuscript online please visit ScholarOne Online Help or contact the editorial office (jnm@ama.org).
As part of our commitment to ensuring an ethical, transparent, and fair peer review process, Sage is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized.
We encourage all authors and co-authors to link their ORCIDs to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account, and our systems are automatically updated. We collect ORCID IDs during the manuscript submission process, and your ORCID ID then becomes part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID ID is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.
If you do not already have an ORCID ID, please follow this link to create one or visit our ORCID homepage to learn more.
5.2 Information required for completing your submission
You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. The affiliation listed in the manuscript should be the institution where the research was conducted. If an author has moved to a new institution since completing the research, the new affiliation can be included in a manuscript note at the end of the paper. At this stage, please ensure that you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).
Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures, or lengthy quotations previously published elsewhere. For further information, including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the Sage Author Gateway.
6. On acceptance and publication
6.1 Author Accepted Manuscripts (AAM) Express Publication
This journal publishes Author Accepted Manuscripts. Author Accepted Manuscripts (AAM) are the final accepted version of a manuscript before this goes through the production steps (copyediting, typesetting and proofing). Author Accepted Manuscripts are posted online in PDF format and identified as unedited manuscripts. Authors can correct minor errors within their article when reviewing proofs during the copy-editing process but no changes can be made to the AAM PDF.
AAMs can be cited by their Digital Object Identifier (DOI). Once the manuscripts has gone through copyediting, typesetting, and proofs review, the AAM is replaced by the Online First version of the article.
When your article enters production, it will be copy edited by a member of the AMA’s editorial staff. You may contact the editorial office (jnm@ama.org) regarding questions about your article’s progress throughout the production process. Proofs will be made available to the corresponding author via the Sage editing portal or by email, and corrections should be made directly or notified to us promptly. Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence, and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate. Please note that if there are any changes to the author list at this stage, all authors will be required to complete and sign a form authorizing the change.
Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the Sage Journals help page for more details, including how to cite Online First articles.
6.4 Access to your published article
Sage provides authors with online access to their final article.
Publication is not the end of the process! You can help disseminate your paper and ensure that it is as widely read and cited as possible. The Sage Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.
7. Further information
Any correspondence, queries or additional requests for information on the manuscript submission process should be sent to The Journal of Interactive Marketing’s editorial office as follows: jnm@ama.org.