1. Introduction: The Basics of Research Design
Levels of Measurement and Units of Analysis
The Relationship of Projects, Method, and Theory
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2. The Ethics of Working with Human Participants
Ethics in Conducting Research with Human Subjects
The Researcher’s Responsibilities to the People We Study
The Researcher’s Responsibilities to Scholarship and the Public
Positionality and Privilege
The Institutional Review Board Process
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3. Sampling
Types of NonProbability Samples
Types of Probability Samples
Sampling in the Hypothetico-Deductive Method
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4. Participant Observation
The Advantages of Participant Observation
Skills for Participant Observation
What to Expect When You’re Doing Fieldwork
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5. Writing Field Notes
Strategies for Field Notes
Analytical Writing within Field Notes
Common Problems with Field Notes
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6. Interviewing
The Semi-Structured Interview
Interactions During the Interview
Interviewing and “The Truth”
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7. Introduction to Coding and Analysis
Inductive versus Deductive Coding
Analytical Method 1: Deductive Latent Content Analysis
Analytical Method 2: Grounded Theory (Inductive Coding)
Analysis: Identifying Themes in Your Codes
Crafting an Ethnographic Story: The Recipe Box Method
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8. Surveys and Mixed Methods Design
Rules for Wording Survey Questions
Survey Analysis and Writing
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9. Cultural Domains: Modeling Cognition and Knowledge
Cognitive Anthropology and Models
Folk Taxonomies: Data Collection
Folk Taxonomies: Analysis
Cultural Models: Data Collection
Cultural Models: Analysis
Decision-Tree Models: Data Collection
Decision-Tree Models: Analysis
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10. Indirect Observation
Visual and Material Culture
Interpreting Material Culture
Archival Studies and Digital Ethnography
Remembering the Original Context
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11. Behavior and Context
Passive Direct Observation
Describing Behavior and Context in Ethnographic Narratives
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12. Conclusion: Putting It All Together
Self-Assessment and Refinement
Collegial Relationships and Peer Review
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