Discovering Public Relations
An Introduction to Creative and Strategic Practices
- Karen Freberg - University of Louisville, USA
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. Learn more.
Supplements
edge.sagepub.com/frebergpr
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle
The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
- Test banks
- Editable chapter-specific PowerPoint® slides
- Sample course syllabi
- Lecture notes
- All tables and figures from the textbook
You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
edge.sagepub.com/frebergpr
The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards that strengthen understanding of key terms and concepts, as well as learning objectives that reinforce the most important material.
“Karen Freberg is on the cutting edge of public relations cases, careers, and tips. Her book is full of relevant examples of how to do PR and why even the most minor details matter.”
“This is a good book for both students exploring the world of public relations and those who will be tomorrow's practitioners. It is relevant and informative—a book that will connect well with this generation of students.”
“This is the most current PR text that I've found. It embraces all of the new trends and technologies and is extremely forward thinking. It does it all with excellent examples and thought-provoking questions.”
Covered everything I needed to teach my students in a concise, easy to understand manner. Provided solid examples and was in a good order of presentation.
Current content, student friendly, industry focused
Excellent well organized
Lively, practical but with clear connections to theory, great examples and discussion/activity ideas.
Sample Materials & Chapters
Chapter 1 An Introduction to Public Relations
Chapter 2 Historical Contexts and Today's Practices