academic-icon Created with Sketch. TextbookSage College PublishingFundamentals of Marketing ResearchScott M. Smith, Gerald S. AlbaumPublished: October 2004From $240.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingCognitive InterviewingA Tool for Improving Questionnaire DesignGordon B. WillisPublished: September 2004From $57.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingMaking Sense of Multivariate Data AnalysisAn Intuitive ApproachJohn SpicerPublished: August 2004From $61.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingThe Case Study AnthologyRobert K. YinPublished: April 2004From $166.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingNext Steps With SPSSEric L. EinspruchPublished: June 2003From $37.00 Review copy available
academic-icon Created with Sketch. TextbookSage College PublishingScaling ProceduresIssues and ApplicationsRichard G. Netemeyer, William O. Bearden, Subhash SharmaPublished: March 2003From $49.00 Review copy available