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Business Planning and Market Strategy
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Business Planning and Market Strategy

  • E.K. Valentin - Eccles Research Fellow and Professor of Marketing and Management, John B. Goddard School of Business and Economics, Weber State University, Ogden, Utah, USA
March 2014 | 272 pages | SAGE Publications, Inc
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Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today’s highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box,” author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book’s unique applied perspective, sets Business Planning & Market Strategy apart from conventional “how to” planning guides.
 
Preface
 
Introduction to Part I
 
Chapter 1 - Business Planning and Market Strategy in a Nutshell
 
Chapter 2 - Market Strategy: The Business Plan's Cornerstone
 
Chapter 3- Devising a Business Model
 
Chapter 4 - Getting a Handle on Costs and Financial Prospects
 
Chapter 5 - Strategic Business Planning from Top to Bottom
 
Chapter 6 - Managing the Planning Process
 
Introduction to Part II
 
Chapter 7 - Creating Shareholder Value by Creating Customer Value
 
Chapter 8 - Situation Analysis Concepts and Frameworks
 
Chapter 9 - Reporting Situation Analyses
 
Chapter 10 - Coping with Uncertainties
 
Chapter 11 - Projecting Financial Results and Needs
 
Introduction to Part III
 
Chapter 12 - Writing and Pitching a Business Plan
 
Chapter 13 - Raising Capital and Choosing a Business' Legal Structure
 
Chapter 14 - Monitoring Performance
 
Appendix: A Sample Plan for Lynn’s Hair in Style
 
Index

Unfortunately this book did not address the issues I required in the class. I was approaching business development from the perspective of within organizations. Whereas this book seems to focus on new business planning.

Dr James Cunningham
Management, Robert Gordon University
May 5, 2015
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A great concise text that puts all the information at your fingertips.

Mr Paul Matthews
Business Administration , University College Birmingham
April 22, 2015
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Good book to guide students throught the planning process integrated in the strategy.

Mr Joaquim M. Silva
Marketing , University of Minho
November 5, 2014
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An interesting and practical approach is adopted in this textbook.

Mr Rajesh Sharma
Department of Business & Law, Croydon College
October 14, 2014
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Fantastic book what i have been looking for.

Mr Troels Møller
Danish Academy of Business & Technology , Danish Business Academy
August 22, 2014
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very useful textbook

Dr Hanan Arnous
Department of Marketing, American Univ. of Kuwait
July 10, 2014
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Critical issues regarding Business planning are set out and the experience of the author makes this a great way for students to increase there understanding on methods to maintain competitive advantage.

Mr Daniel Russell
Business Management, Organisational Learning Centre
June 5, 2014
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I find it particulary interesting by revisiting basic estrategic tools and give new advancing perspectives

Professor Alvaro Dias
Management, Instituto Superior de Gestão
May 28, 2014
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Key features
KEY FEATURES: 
  • Helps readers identify critical issues and make sound, informed, defensible strategic decisions.
  • Includes a carefully crafted sample business plan that helps students understand and apply concepts, frameworks, and tools outlined in the book.
  • Includes end-of-chapter questions for review, discussion, and assignments that focus on key points, scenarios, cases, and vignettes.

Sample Materials & Chapters

Chapter 1

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