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“An excellent book that will help beginning researchers become very proficient in survey research.” 

“This is a concise, yet comprehensive overview of surveys for young scholars, and a straightforward refresher for experienced ones.”

“In a book of this nature, Ruel was able to achieve the difficult task of offering thorough, yet concise answers. For the novice, it's an excellent introduction to myriad topics within survey research; for the seasoned scholar, a helpful reminder of the kinds of questions budding researchers ask.”

“Dr. Ruel has distilled the most important aspects of survey design. The material is easy to understand, and provides the nuts and bolts of what survey makers need to know.”