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Eriksson and Kovalainen have improved on what was already a very useful and usable guide to the theory and application of a range of qualitative methods. All the five new chapters add considerably to the book, but the chapters on content analysis and breaking field boundaries are particularly enlightening. This will be my go to book for research and teaching.
Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research
An excellent overview on different methods and a very good chapter on quality and validity for qualitative research.
An excellent book for research of any topic , clear advice and guidance for any student who want to carry out their project in year 3 or basic information for any project. thanks
This book explains very well the process to conduct a qualitative method approach within the Business and Management Research. The book describes a number of methods that researchers and students can use in order to collect and to analyze qualitative data
This will be a useful recommended reading source for our final year students for their Bachelor Thesis propaedeutic seminar. It provides a practical and easy to understand look at many essential tools such as literature review.
The book does not seem that different from the previous edition. Although it gives a global perspective, for students how had already some background in Qual method, further details and deeper textbook seems more relevant.
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