Create a flyer for "Cases in Alliance Management"

This book is highly practical and readable. The combination of introductory theory followed by detailed case studies is highly effective. The book's simple structure, based around the four key stages of building an alliance is also very good, and fits very well with the approach we take on our courses. Some further practical guidance on the negotiation process with reference to tools such as BATNA would be a useful addition.

Good range of courses, some of the biotech orientated, which was good. Unfortunately it was not easy to structure a semester long course around the book, but it seems as though it would be very good for a case on international management.

Rather limited theoretical foundation on the subject of strategic alliances. Cases focused on large companies.