Create a flyer for "Measurement Error and Research Design"

"Dr. Viswanathan has made an important contribution to the array of books available on measurement. In his book, he calls the reader’s attention to types of errors encountered in measurement, how they are made, and most importantly, how researchers can go about identifying and eliminating them. If you are doing research, whether you are developing measures or using already developed measures, the information in this book will help you to understand how to investigate the limitations of the measures you work with."

"This book provides a useful systematic introduction to an important and neglected area, that of measurement error in the social sciences. It will prove valuable both to students studying this topic in courses, and to Ph.D. students and researchers starting to carry out social research under their own steam."

"A particular virtue of the book is the author's balanced perspective. He acknowledges the reductionism that too often accompanies our increasingly sophisticated research methods—the risk that as we learn more and more about narrower issues we will lose sight of the larger contexts in which they are embedded. Essential, too, in the author's view, is a receptive stance on the part of the researcher, who should maintain an openness to alternative theories, to different measures and methods, and to different interpretations of data."

"The principles and methods outlined in this text are likely to be useful and necessary to researchers who are developing new studies."