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The book is a relatively short but concise guide to the offering of services. Its clear speech and structure quickly help to understand what is needed do market any services.

Personally, I liked the chapter about non-profit services: short, straightforward and focused on the essentials.

The index could be enlarged by referring to similar keywords (e.g. "value" does not appear but "Service value" does).

Dr Christian Lehmann

A helpful overview of Service Marketing and Management

Professor Burkhard Von velsen

Not very student friendly

Ms Tracy Flanagan

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