Create a flyer for "Exploring Rating Scale Functioning for Survey Research"

This book makes a valuable contribution to the field of rating scale analysis, and one that methodologists in the field of psychometrics should strongly consider.

Wind takes the complex topic of evaluating rating scales, and explains the core issues researchers must address throughout the process.

This book comprehensively covers the analytical models and techniques for rating scale analysis. The author uses plain and clear language to explain all the models, equations, and illustrations of rating scale analysis in the book. I appreciate that the author makes the data and all software scripts available.

This book includes much good content will help students and researchers with their survey research, along with some great examples.