Preface
Acknowledgments
About the Authors
Chapter 1: Audience-Centric Journalism
Thinking Ahead: Understand Your Audience
Media and Media Users Today
The Rise and Impact of the “Fake News” Phenomenon
What Do We Owe Our Audience?
What Attracts an Audience?
Chapter 2: Critical Thinking
Thinking Ahead: How to Fully “Get” a Story
The Requirements of Critical Thought
How to Approach a Story as a Critical Thinker
How to Think Your Way Past Fake News
Critical Thought and the Value of Your Questions
Chapter 3: Basics of Writing
Thinking Ahead: Writing for a Newsreader
A Quick Look at Types of Leads
Identifying Problematic Leads and Finding Potential Fixes
The Inverted Pyramid: Ordering Information After the Lead
Quotes: Letting Your Sources Tell the Story
Attributing Your Information
Chapter 4: Expanded News Writing
Thinking Ahead: Learning to Break the Rules of Writing
Expanding the Inverted Pyramid
Writing With a Narrative Feel
Chapter 5: Social Media
Thinking Ahead: Rethinking How to Reach Readers
Social Media Tools for Your Toolbox
Chapter 6: Interviewing
Thinking Ahead: Avoiding the Awkwardness While Speaking to Others
Critically Thinking About Interviewing’s Purpose
Understanding the Interviewing Basics
Other Purposes for Interviews
Chapter 7: Basic Reporting: News That Finds You
Thinking Ahead: Getting Ready to Hit the Field
Basic Tips for All Event Stories
Stories Beyond Standard Events
Chapter 8: Beyond Basic Reporting: News You Have to Find
Thinking Ahead: How to Find Bigger Stories That Matter
The News Feature: How to Find Stories in Everyday Life
Chapter 9: Broadcast-Style Writing and Voicing
Thinking Ahead: Writing Scripts and Building Stories
Broadcast Style: Different, Yet the Same
The Basic Elements of Broadcast Structure
Chapter 10: Collecting Audio and Visuals in the Field
Thinking Ahead: How to Get Enough Material to Build a Good Story
Types of Material You Gather
Making Your Video Valuable
Chapter 11: Editing Audio and Video
Thinking Ahead: Editing Your Raw Material Into a Polished Gem
Building a Story From Start to Finish
Chapter 12: Law and the Media
Thinking Ahead: The Law Is Your Friend
Understanding the First Amendment
Law Across Media Platforms: Levels of Protection
Let the Sunshine In: Rules for Transparency and Access
Chapter 13: Ethics
Thinking Ahead: Just Because You Can, It Doesn’t Mean You Should
Basic Approaches to Ethics
Tenets of Journalistic Ethics
Appendix A: Using FOCII to Build Your Leads
Appendix B: Résumés, Cover Letters and More
Appendix C: A Deeper Dig Into FOIA and State Public Records Laws
Appendix D: Step-by-Step Editing Processes for Final Cut and Premiere
Appendix E: Freelancing 101 (and Beyond)
Glossary
Notes
Index