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Entrepreneurship for Everyone
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Entrepreneurship for Everyone
A Student Textbook

First Edition
Edited by:
Courses:
Entrepreneurship
November 2008 | 256 pages | SAGE Publications Ltd
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In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries.

Key entrepreneurship concepts that are covered include:

- the theories and tools of creative thinking

- market research

- intellectual property protection

- relevant economics

 
PART A: PRINCIPLES
 
Developing People and Competencies
 
The Economics of Entrepreneurship and Innovation
 
Promoting Creativity
 
PART B: PRACTICE
 
Gaining Strategic Advantage
 
The Marketing Plan
 
The Business Plan
 
PART C: CONTEXT
 
Intellectual Capital
 
Knowledge Management
 
Presentation Technique
 
PART D: SPECIALISMS
 
Technical Innovation
 
The Biotechnology Revolution
 
Green Entrepreneurship
A Sustainable Development Challenge

 
 
Enterprise in Health and Social Care
 
Journalism and Media Entrepreneurs
 
General Characteristics of the Creative Arts
 
PART E: ACTION
 
Growing the Venture

This book is deeper than just new venture formation. New value chains lead to competitive advantage. Internet music etc are new value chains, "creative destruction" disintermediating old players. This book is for every professional and standard for engineers, scientists and the creative and heath industries
R.Schumann
Entrepreneur

suitable for undergraduate students studying the subject for the first time.

Mr Severino Mavhiki
Business Administration , Midlands State University
September 18, 2015
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Quite good in providing general issues on entrepreneurship

Dr Shova Thapa Karki
School of Business, Mgmt & Economics, Sussex University
August 11, 2014
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This book does contain the depth I am seeking in regard to Owning and Operating A Small Business

Dr Gloria Smith
Business Comp Info Systems Div, Scottsdale Community College
September 6, 2012
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By approaching the subject of entrepreneurship from a refreshingly open perspective, this text does what it says on the tin and facilitates a wide appreciation of the subject. In teaching entrepreneurship to mulitple cohorts I find that one text definitely does not fit all and this text enable non-business students to engage with the subject on an equal footing.

Mr Paul Matthews
Business Administration , University College Birmingham
April 25, 2012
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Sample Materials & Chapters

Introduction PDF

Chapter One PDF

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You can purchase or sample this product on our Sage College Publishing site:

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